Integrated Marketing Campaign

Newcomb Spring has been able to increase customer loyalty and generate leads with our almost two decade partnership.

255%

Increase in Conversions

46%

Increase in New Users

401%

Increase in Social Users

18+

Years as Agency Partner

The Challenge

As one of the largest spring and metal form producers in North America, with a network of locations and over a century in operation, Newcomb Spring came to Stifel Marcin looking to define its brand and position in the market. With its long history the company’s image had become inconsistent, with different plants promoting different icons, messaging and even brand colors. The company was ready to transform its marketing with a modern and high-tech approach that reflected the state-of-the-art and cohesive manufacturing operation.

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Integrated Campaigns with a High-Tech Approach

We have been fortunate to enjoy a marketing partnership with Newcomb Spring for 18 years, and during that time, the company’s advanced mindset has allowed us to create some of the metal forming industry’s most unique marketing tools and innovative results. From market-specific campaigns to promotions related to services, products and applications, our work with Newcomb has helped drive leads, generate customer loyalty and build the reputation of one of the world’s leading component manufacturers.

Throughout our nearly two-decade-long partnership, Stifel Marcin has produced a range of marketing services and assets including:

  • Strategic Planning, Including Budget Allocation
  • Brand Standardization and Guide Creation
  • App Development, Creation and Branding of the Springulator ® Spring Calculator Design ]
  • App
  • Pay-per-click Marketing Campaigns
  • Video Creation
  • Social Media – Organic and Paid Initiatives
  • Ad Campaign Development, Design and Planning
  • Media Planning and Buying
  • Sell Sheets, Brochures and Other Printed Collateral
  • Trade Show Materials

A Partnership Approach to Exceed KPIs 

Working with the Newcomb Spring team over the years allowed Stifel Marcin to expand its knowledge of the spring and metal forming market as well as understand company strategies, giving us unique insights and perspective when developing audience targets, messaging and marketing plans. The mutual excitement about marketing allowed us to create innovative communications and sales assets across a wide variety of platforms, and helped the company build its reputation as the “First In Forming ®”- a tag line which we even created for them. 

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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