Conveying Strength Across Communications
For over a century, Newcomb Spring has provided custom spring and metal form manufacturing. During that time the company’s brand and marketing materials underwent a range of changes, with various iterations of icons and identities. There was a need for a strategic plan to ensure strength and alignment as the company continued its growth trajectory.
As part of our integrated B2B marketing agency services, we worked with Newcomb to develop a plan for consistency, compliance and success.
Leveraging our expertise in branding for manufacturers, Stifel Marcin conducted a brand audit, updating the company logo, and creating a standards guide to promote compliance across locations and departments. We then helped the organization implement the standardization, ensuring the century-old company reflected the image of the technologically-advanced, cutting edge Newcomb Spring.
Together, the purposeful strategy, practical implementation plan and updated brand assets ensured the company retained its position as one of North America’s leading manufacturers, while promoting its continued evolution and constant innovation.