b2b brand awareness strategy

Building Awareness in

Targeted Markets

With yearly support of this high-profile community event focused on women’s health, we created campaign concepts, marketing materials and activities to support this organization’s B2B brand awareness strategy.

Creatively Delivering A B2B Brand Awareness Strategy

Anthem® Blue Cross and Blue Shield is a leading health benefits company dedicated to improving lives and making healthcare simpler. An active member of the communities it serves, Anthem works to support people’s health and increase knowledge of the tools and resources available.

To help support the organization’s B2B brand awareness strategy, Stifel Marcin worked with Anthem to create visibility, impact and awareness at the American Heart Association®’s Go Red for Women® Connecticut event. Attended by health industry leaders, medical professionals and providers, Go Red was designed to raise funds as well as build awareness of women’s heart health.

During four consecutive years, the Stifel Marcin team worked to create a new experience for Anthem’s sponsored Wellness Room. Highlighting easy ways that people could improve heart health and lives, at each event we took guests on a creative journey, showcasing seven easy and fun ways that were accessible and attainable.

Providing a variety of integrated marketing services, we helped Anthem connect with this audience segment, engaging visitors and creating memorable impact that enforced Anthem’s leadership position within the community.

Expertise in B2B Brand Awareness Strategy Campaigns

Stifel Marcin worked to create a cohesive theme and messaging that aligned with both Anthem and the AHA, developing an in-person Expo experience aligned with the AHA’s “Life’s Simple 7®” health tips. The “Journey to a Healthier You” demonstrated simple ideas health industry professionals (ranging from physicians to insurance personnel) could share with others to promote heart health and how to live a healthier lifestyle.

The Stifel Marcin creative team also developed numerous campaign assets as part of our B2B brand awareness strategy, including social media messaging, advertisements, booth displays and event collateral.

Learn more about our B2B branding agency services.

Full Service B2B Marketing Solutions Designed for Your Needs

With integrated marketing services and a flexible process, we partner with clients to help them achieve marketing goals. Whether you need a new marketing agency partner or are looking for help with a B2B brand awareness strategy campaign like Anthem, our expertise is at your service.

In everything we do, we support clients with a customized approach tailored to your needs. Our collaborative processes allow us to help maximize return based on your goals and create results with the greatest impact.

Learn about our difference, and discover a marketing agency completely dedicated to your success.

Two Decades of B2B Marketing Results

For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in B2B brand awareness strategy, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help.

Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.

Together, let’s power up your marketing results.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.”

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