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B2B Content Marketing Services

Content Marketing Supporting PR & Trade Coverage

We brought our integrated B2B content marketing services & expertise to a series of efforts for Centritec Seals, helping generate visibility, interest and understanding in focused audiences.

Brand Building with Content

A patented, centrifugal non-contact sealing solution, Centritec Seals represents a one-of-a-kind technology. As such, the company needed to not only create awareness, but also understanding, in key target customer audiences.

As part of our integrated B2B marketing services, we partnered with Centritec to develop a holistic strategy and a suite of assets, helping spread the word and generating leads. Each content effort helped to support the larger marketing plan, which included PR, trade media coverage, white papers and case study articles.

With on-going collaboration, Centritec Seals leveraged Stifel Marcin’s expert B2B content marketing services and capabilities, adjusting to react to increased awareness and customer requests. From highly technical explainer articles to executive summaries and collateral, we helped the brand develop key assets to spread awareness and respond to inquiries.

Our team also worked with relevant trade publications, pitching news and thought-leading content, and generating coverage in print and digital media. Each piece was successfully featured with prominent editorial placements in engineering publications, and provided new leads and increased visibility for Centritec Seals solutions.

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Expert B2B Content Marketing Services

Due to Centritec Seals’ unique technology and operation, marketing of these non-contact seals was dependent not only on campaign visibility, but also on creation of materials that could explain the engineering behind the solution. Our B2B content marketing team developed a detailed white paper, building off the core technical information provided by the Centritec Seals engineering department, and refined the piece into a clear article that presented the technology’s effectiveness and benefits.

Additional PR efforts included the creation of case study articles. With photography, comparative charts and details about the application’s challenges and unique requirements, the articles demonstrated the product line applications and its benefits. 

Learn more about our B2B content marketing services.

Integrated B2B Marketing Efforts

Based on a comprehensive marketing plan, we utilized a variety of our full-service agency capabilities to educate the audience, increase awareness and generate leads. As a new brand, Centritec had no existing marketing assets. With our partnership approach, we collaborated on the ways to use budgets for the greatest return based on the goals and needs. View some of our work for the company:

As with everything we do, our full-service capabilities and B2B content marketing services team worked to meet Centritec Seals’s unique goals. At Stifel Marcin, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.

Case study article developed with our B2B content marketing services

20+ Years of B2B Marketing Success

Since 2001 Stifel Marcin has provided marketing solutions that drive results for B2B organizations. Whether you are looking for B2B content marketing services, have a specific project you need support on, or are simply looking for new ideas, our experts are here to help.

Contact our team today or fill out the form and we will reach out to you. We’d appreciate the chance to connect, to learn about your goals and challenges, and to discuss how our expertise can help you achieve success.

Together, let’s power up your marketing results.

 

“Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” – Shawn

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