Brand Building with Content
A patented, centrifugal non-contact sealing solution, Centritec Seals represents a one-of-a-kind technology. As such, the company needed to not only create awareness, but also understanding, in key target customer audiences.
As part of our integrated B2B marketing services, we partnered with Centritec to develop a holistic strategy and a suite of assets, helping spread the word and generating leads. Each content effort helped to support the larger marketing plan, which included PR, trade media coverage, white papers and case study articles.
With on-going collaboration, Centritec Seals leveraged Stifel Marcin’s expert B2B content marketing services and capabilities, adjusting to react to increased awareness and customer requests. From highly technical explainer articles to executive summaries and collateral, we helped the brand develop key assets to spread awareness and respond to inquiries.
Our team also worked with relevant trade publications, pitching news and thought-leading content, and generating coverage in print and digital media. Each piece was successfully featured with prominent editorial placements in engineering publications, and provided new leads and increased visibility for Centritec Seals solutions.