As one of the world’s leading manufacturers of pumping, processing and transporting solutions, Vogelsang USA worked with Stifel Marcin to help grow awareness in key target markets. An international organization, Volgelsang’s USA team wanted to promote specific products and capabilities, and leveraged our expertise in industrial content marketing to generate results.
During its history, Vogelsang had developed good relationships with trade publications, and the company was regularly contacted for article submissions and expert commentary. As each request was made, Stifel Marcin worked with various members of the Vogelsang team to respond quickly. From interviews for article creation to reviewing technical materials and creating publication-ready visuals, our team worked with trade publications creating a series of articles for Vogelsang – purposefully developing industrial content marketing assets that supported key brand strategies.
Articles combined technical information and explanations in an easy-to-read format suitable for a variety of readers. In each effort, Stifel Marcin ensured Vogelsang’s brand messaging was integrated, creating a consistent presentation of company strength and market differentiators, while building interest and visibility.