Strategic Email Marketing
Pearse Bertram, a leading distributor of industrial automation and process control solutions, also offers services in contract manufacturing and assembly. With a broad customer base and diverse offerings, the company targets a range of customer personas across a variety of media.
As part our our integrated B2B marketing agency services, Stifel Marcin developed an email campaign for the company, working to increase customer touchpoints, create lead generation opportunities, as well as share news and updates.
Working with the Pearse Bertram team, we developed an on-going calendar of email blasts, some developed with quick-turnaround response, to notify customers of product roll-outs and important news. In each we defined clear calls-to-action and marketing goals, tracking ROI and effectiveness.
Emails worked to enforce brand positions and awareness through consistency in visuals and messaging. Focused content and layouts, designed for fast digital presentation, provided clear communication of information on both mobile and desktop devices.
With the combined efforts of our design, content, strategy and B2B email marketing company teams, we helped this leading distributor achieve successful results.