The Email Strategy
Vogelsang® is a leading manufacturer of pumping, processing and transporting solutions. To help increase brand awareness within wastewater applications, the U.S. division of Vogelsang partnered with Stifel Marcin to promote the company’s XRipper® industrial grinder product line.
As part our integrated B2B marketing agency services, Stifel Marcin developed a cohesive campaign promoting key product benefits across multiple channels. Through the tradeshow materials, content marketing articles, trade ad placements and email we delivered creative messaging.
Leveraging Stifel Marcin’s expert B2B email marketing agency services, Vogelsang was able to deliver strategic messaging to trade lists as well as existing company contacts. A regular schedule of email blasts was established, developed around a busy trade show and industry event calendar. With pre-show mailings, promotion of Vogelsang demonstrations and activities, and post-show follow-up emails, the brand effectively created touchpoints and visibility with focused markets.
Stifel Marcin provided content writing for each email, design, distribution as well as data reporting and analysis. In each marketing effort our experts reviewed return and performance, ultimately helping Volgelsang drive show traffic, increase audience awareness and generate leads.