b2b email marketing agency
Increasing Awareness & Leads with
Our integrated B2B email marketing agency services drove results within focused wastewater processing audiences, with creative messaging, email creation, distribution and performance analysis.
The Email Strategy
Vogelsang® is a leading manufacturer of pumping, processing and transporting solutions. To help increase brand awareness within wastewater applications, the U.S. division of Vogelsang partnered with Stifel Marcin to promote the company’s XRipper® industrial grinder product line.
As part our integrated B2B marketing agency services, Stifel Marcin developed a cohesive campaign promoting key product benefits across multiple channels. Through the tradeshow materials, content marketing articles, trade ad placements and email we delivered creative messaging.
Leveraging Stifel Marcin’s expert B2B email marketing agency services, Vogelsang was able to deliver strategic messaging to trade lists as well as existing company contacts. A regular schedule of email blasts was established, developed around a busy trade show and industry event calendar. With pre-show mailings, promotion of Vogelsang demonstrations and activities, and post-show follow-up emails, the brand effectively created touchpoints and visibility with focused markets.
Stifel Marcin provided content writing for each email, design, distribution as well as data reporting and analysis. In each marketing effort our experts reviewed return and performance, ultimately helping Volgelsang drive show traffic, increase audience awareness and generate leads.
Integrated Services & B2B Email Marketing Agency Expertise
As part of our agency support, regular client meetings and on-going collaboration ensured a distribution schedule aligned with the latest Vogelsang plans. Emails were sent before shows creating awareness of the company’s participation, with pre-show emails in the days leading up to each event that highlighted daily demonstration schedules and show specifics that drove booth visits. After the show, customized mailings provided follow-up opportunities, highlighting some of the show’s events and unique sales offers.
With a series of branded designs, each email blast prominently featured relevant products and promotions based on industry application and audience.
Learn more about our full service email marketing agency services.
Collaborative B2B Marketing Solutions
As part of our per-project partnership, Stifel Marcin worked with Vogelsang USA in a variety of efforts as needed, creating consistency in brand messaging across each, and working with a collaborative approach for long-term success. Explore some of our work for Vogelsang:
- Ad concept, design and media placement for awareness and lead generation.
- Article creation and PR industrial content marketing efforts.
We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new full-service partner, have a set scope of work, or are looking for an expert B2B email marketing agency, our team is here to help.
20+ Years of B2B Marketing Results
For more than two decades Stifel Marcin has provided leading organizations with full-service marketing solutions that achieve goals and drive return. If you need the expertise of a B2B email marketing agency, support with a specific project or are looking for an integrated marketing partner, our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
Together, let’s power up your marketing results.
We’d love to hear your story and how we can help your business succeed.