Connecting with Customers & Providing Value
A global leader in sealing and flow control technology, SFC KOENIG® wanted to stay connected to its customer base and increase awareness within its markets. Through an on-going plan for digital newsletters and email efforts, the company created visibility and touchpoints, while sharing important product and company news.
As part of our integrated B2B marketing services, Stifel Marcin leveraged our expertise in email marketing for manufacturers to create value and impact for the company.
Working in partnership with the team at SFC, we identified a series of product announcements, case studies, events and activities throughout the year, and developed a plan for on-going email campaigns. We then created a detailed schedule – copywriting each piece, creating design assets and implementing clear user funnels to drive contacts to the SFC KOENIG website, and convert contacts into sales.
As part of our complete email marketing for manufacturers, Stifel Marcin created the email, maintained contact lists, and provided distribution and reporting, helping generate reportable value from each sent email blast.