Communicating Key Information in Print & Digital Applications
One of North America’s largest and most respected custom metal form manufacturers, Newcomb Spring needed an industrial brochure to highlight the company’s capabilities and products within targeted B2B audiences.
As part of our integrated B2B marketing services, Stifel Marcin developed a plan to maximize resources across a variety of communications and promotional efforts, helping the company to optimize costs and outcomes. We deployed photography, design elements, and content across other marketing tactics that were in production, as well as used the assets when planning new efforts. With both print and digital industrial brochure versions, the piece and the materials used to create it were used across the company’s website, ads, email and more.
Stylized photography showcased the precision and beauty of Newcomb’s parts, presenting the company’s metal forms as visual reflections of the brand’s quality. With easy-to-read content organization, visually-engaging design, and detailed engineering information, this piece became a key asset in customer visits and trade shows and helps to position Newcomb Spring as an industry leading resource.