Targeted Brand Building
One of the world’s leading manufacturers of wastewater pumping and processing solutions, Stifel Marcin worked with Vogelsang® USA to develop a campaign promoting its XRipper® line. Efforts helped to position the products in the competitive space, reaching a focused customer segment that wants reliable products and service.
As part of our integrated B2B marketing agency services, Stifel Marcin first developed a purposeful strategy, working to maximize impact and optimize costs. After research on the marketplace, competitor tactics, and unique brand benefits our focus turned to the creative message that would generate impact. With a target audience that was accustomed to tough environments, Stifel Marcin created the tongue-in-cheek line “Put Some Power In Your Pipes”, positioning Vogelsang solutions as the leading choice.
With the goal of increasing leads and generating sales, we developed a plan with print and digital ads in trade media, email marketing and tradeshow promotions. Strategic targeting ensured ads were delivered to water processing specifiers and MRO devision makers.
Stifel Marcin’s efforts marketing for this wastewater company’s solutions generated fast results – creating impact, visibility, loyalty and interest in this focused market.