Our expertise in marketing for wastewater companies was deployed across print and digital medias, delivering immediate impact and increases in qualified leads.
One of the world’s leading manufacturers of wastewater pumping and processing solutions, Stifel Marcin worked with Vogelsang® USA to develop a campaign promoting its XRipper® line. Efforts helped to position the products in the competitive space, reaching a focused customer segment that wants reliable products and service.
As part of our integrated B2B marketing agency services, Stifel Marcin first developed a purposeful strategy, working to maximize impact and optimize costs. After research on the marketplace, competitor tactics, and unique brand benefits our focus turned to the creative message that would generate impact. With a target audience that was accustomed to tough environments, Stifel Marcin created the tongue-in-cheek line “Put Some Power In Your Pipes”, positioning Vogelsang solutions as the leading choice.
With the goal of increasing leads and generating sales, we developed a plan with print and digital ads in trade media, email marketing and tradeshow promotions. Strategic targeting ensured ads were delivered to water processing specifiers and MRO devision makers.
Stifel Marcin’s efforts marketing for this wastewater company’s solutions generated fast results – creating impact, visibility, loyalty and interest in this focused market.
With an eye-catching headline with double-meaning, industrial audiences noticed the bold ad, generating immediate interest. Body text detailed a variety of product capabilities and performance specs, and also highlighted the unique price-matching program. Designs featured the company’s bold red and black colors, and integrated elements from the Vogelsang logo to create dynamic, eye-catching designs that further emphasized the brand.
As part of our expertise in marketing for wastewater companies, we utilized our knowledge of the market to develop a print and digital media plan timed to coincide with industry activities, trade shows and a mobile sales demo route. The purposeful placement strategy helped drive awareness at key periods, and allowed the sales team to have a steady steam of leads.
Learn more about B2B marketing strategy services and creative marketing campaigns.
As part of our per-project partnership, Stifel Marcin worked with Vogelsang USA in a variety of efforts, creating consistency in brand messaging across each while working with a collaborative approach for long-term success. Explore some of our work marketing for waterwaste company solutions and products:
We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or are looking for marketing for wastewater companies, our team is here to help. Learn about our difference, and an agency completed dedicated to your success.
For more than two decades Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. If you need our expertise in marketing for wastewater companies, support with a specific project or are looking for new marketing agency, our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
Together, let’s power up your marketing results.
“The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.” – Elizabeth
We’d love to hear your story and how we can help your business succeed.
© 2022 Stifel Marcin. All Rights Reserved.