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B2B Integrated Marketing Campaign

Full-Service Marketing Efforts to Improve Branding, UX & Sales

Through a strategic combination of digital, content and brand marketing, we helped SFC KOENIG® increase visibility and grow sales, optimizing its marketing funnel for maximum return.

55%

Reduction in Bounce Rate

967%

Increase in Goal Completions

3

Multilingual Campaigns

8+

Years as an Agency Partner

The Challenge

SFC KOENIG is one of the world’s leading sealing and flow control manufacturers. The company needed to update its look and positioning, integrating new branding while repositioning the company’s solutions in the competitive market. Stifel Marcin developed the strategy and implemented a B2B integrated marketing campaign across multiple platforms and media, with efforts including:

  • Marketing Strategy
  • Media Buying & Planning
  • Campaign Conceptualization
  • Ad Creation
  • Paid Search Marketing
  • Search Engine Optimization
  • Inbound Content Marketing
  • Video Production
  • Web Development
  • PR
  • Print Collateral
  • Trade Show Materials
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Communicating Unmatched Performance

An international company with a unique product line, SFC KOENIG offers solutions that provide greater value – with better reliability and lower warranty costs. The company needed smart positioning that clearly explained their key product differences, in a market where per-piece costs are highly reviewed.

With prominent positioning of key performance benefits and proprietary features, we developed an omni-channel campaign that created visibility across markets.

Learn more about our integrated campaign and marketing agency services.

Expander Sealing Products

B2B Integrated Marketing Campaign Deployment

With an omni-channel campaign, marketing appeared in a wide variety of digital, trade, and multimedia applications. With unique calls-to-action and benefit messaging customized to engineering, procurement teams and OEM audiences, the focused B2B integrated marketing campaign created visibility across platforms. Ads often drive users to custom-created landing pages on a website developed by Stifel Marcin – controlling the customer experience from start to finish.

A Partnership for B2B Marketing Success

In all marketing efforts, Stifel Marcin has become a true extension of the SFC KOENIG team, from strategic planning to development of materials. In each B2B integrated marketing campaign effort, our team collaborated with the client to develop content, social media, website, search engine, trade and PR opportunities – leveraging all creative assets to help maximize the return on investment.

Stifel Marcin was responsible for helping to plan SFC KOENIG’s annual marketing budget, while also developing, implementing and negotiating media placements to ensure that each dollar, euro, franc and Renminbi spent got powerful return with results that could be measured.

Learn more about our difference, and an agency completely dedicated to your success.

B2B integrated marketing campaign digital assets
marketing campaign website and catalog images

Proven Marketing Results

With more than 20 years of B2B marketing expertise, we have a proven track record of helping brands grow. Our strategic approach and flexible processes ensure you have a plan designed to meet your needs, and your KPIs will be achieved.

Contact our team today. We’d appreciate the opportunity to get to know you, and discuss how our full service B2B marketing capabilities can support your goals.

Together, let’s power up your marketing results.
 

“The Stifel Marcin team has truly become an extension of our team. They have…delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

Let’s Talk.

We’d love to hear your story and how we can help you succeed.

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