Supporting the Customer Journey & Improving Conversions
An international manufacturer of sealing and flow control technology, SFC KOENIG® provides a range of standard and custom solutions. Its expander seals, flow restrictors and check valves are available in different sizes, materials and performance ratings based on design perimeters and application requirements.
During the selection of a flow restrictor, engineers and designers evaluate a variety of data to determine the correct component. To help with this process, SFC KOENIG had originally developed an Excel-based application for their internal teams. As part of our integrated B2B marketing services for the company, we helped transform this tool into an effective marketing asset that improved the customer experience and reduced their internal sales team’s workload.
First, our team worked to create two easy-to-use web-based calculator tools, supporting users on mobile devices and desktops, without the need of a download. We then created a plan to maximize marketing opportunities and return for the manufacturing app development project.
On launch, landing pages were optimized and internal links developed to create visibility to search engines and to website visitors. The tools were also promoted across email, trade press releases and presentations to further increase awareness.