Presentation Planning & Brand-Focused Development
Newcomb Spring is one of North America’s largest and most experienced manufacturers of custom metal form components. With customers located around the world, and with multiple teams often involved in projects, the company needed a digital sales presentation tool to link people across locations and time zones.
As part of our integrated B2B marketing services for the company, Stifel Marcin worked to create a new asset that would provide easy access to an organized collection of information. The new piece was created to support self-guided exploration, as well as presentation by a sales team or project manager.
Developed for engineers, designers and project managers, the presentation provided detailed manufacturing information, downloadable reference documents and certifications, as well as important benefit positions. Each was easily accessible and presented with brand-focused messaging, effectively delivering a wide variety of information to a diverse target audience.
Emailable and downloadable, the digital sales tool is easily distributed to customers, and continually enforces the company’s position as a industry leader. The piece also is an award-winning B2B application, helping showcase the value of the Newcomb brand and its capabilities.