Content Marketing for B2B Companies
The Successful Combination of
Technical Information & Marketing Messaging
With our expertise in content marketing for B2B companies, we helped this brand increase customer awareness and action using articles, insights, and PR strategies to promote key brand benefits.
Content with Strategy
As one of North America’s leading clutch, brake and power transmission technology manufacturers, Carlyle Johnson offers expertise in both standard and custom solutions. With mission critical applications and a specialized product line that serves many industries, Carlyle’s expert in-house engineering services were a key differentiator in the market.
With a wide variety of technical information and specifications to present, the company partnered with Stifel Marcin to help ensure its brand presentation was aligned with its engineering materials, and marketing messages were highlighted across all assets. Stifel Marcin supported CJM on integrated marketing efforts, including the development of content and PR materials, creating a strategic communications strategy and ensuring it was consistently implemented.
After completing our specialized client intake process, which allowed our team to understand the nuances and specifics about Carlyle’s products, we crafted a purposeful plan and a suite of content marketing assets.
With a detailed white paper on product selection, a series of technical articles, as well as internal marketing assets, we struck a powerful balance between engineering and marketing team goals.
Expertise in Content Marketing for B2B Companies
Working with Carlyle Johnson engineering and sales staff, Stifel Marcin copywrote custom content and edited supplied technical information, helping to create easy-to-read assets.
With a marketing communications perspective, technical mindset, and expertise in content marketing for B2B companies, the Stifel Marcin team revised the text to improve clarity and information delivery. Custom diagrams and graphics also added understanding. While highly technical in nature, the new materials helped to improve understanding for a wide range of readers, and provided value to everyone from a senior engineer to a newly-hired procurement team member.
Learn more about our content marketing agency services.
Full Service B2B Marketing Support
For years we have proudly supported the Carlyle Johnson brand, partnering with their team to introduce new products, increase its customer base, and plan marketing strategies. In addition to this content marketing for the B2B company, some of our other work for CJM includes:
- Search engine marketing with PPC and SEO services.
- Improving brand positions in an omni-channel B2B branding campaign
- Product brochure design and development.
We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with content marketing for B2B audiences, our team is here to help. Learn about our difference, and an agency completed dedicated to your success.
Two Decades of B2B Marketing Results
With a collaborative approach and industry expertise, the team at Stifel Marcin will help you drive results, improve ROI and achieve marketing success. Since 2001 we have provided smart B2B marketing solutions for organizations of all sizes, as we are ready to help you. Whether you are looking for a new marketing agency, need new ways to reach customers, or are looking for content marketing for your B2B company – our experts are here to help.
Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success.
Together, lets power up your marketing results.
We’d love to hear your story and how we can help your business succeed.