Improving Brand Loyalty & Sales
A major wire manufacturer and wholesaler was looking to improve its customer experience, helping its large audience and wide variety of customer types quickly and easily select and purchase products.
As part of our integrated B2B marketing agency services, we analyzed the company’s current sales funnel and customer experience, identifying challenges and key opportunities for improvements.
To help serve customers in a range of settings – from offices to field operations – our team worked with the client on a B2B mobile app development solution, providing access to information from any location.
Serving audiences from procurement to maintenance, we developed an interactive interface that allowed app users to identify products through a variety of options, including specific applications and guides. With a visually-driven layout users could ensure they had selected the correct product for the application, and could quickly confirm product specs.
Through the mobile app interface, as well as desktop views, users could identify solutions quickly, interact with sales support staff, as well as begin the purchase process. The interactive solution received great response from both customers and sales teams, and quickly generated a return on its build investment in sales and leads generated.