Expertise in Marketing for Oil & Gas Companies
To optimize the robust content presentation, Stifel Marcin worked with the client to plan the piece’s organization, designing an information hierarchy and mapping content flow to ensure a superior user experience. With a sidebar navigation, clear linking structure, and an engaging combination of visuals and data points, users were able to easily access information both independently and when guided by a Ward Leonard team member.
Throughout the piece, the brand positioning line created by Stifel Marcin, “The Power of Uptime™”, communicated the dependability and performance of the company’s products, which keep operations running in some of the world’s most remote locations.
Responding to the Ward Leonard project managers’ request for a customizable report no matter the location of the equipment or presentation, Stifel Marcin also created two interactive digital exports. Capturing essential data including customer profiles, photo uploads, product serial numbers, performance data and more, the tool provides efficiency for the sales team and digitized post-presentation information for easily upload into CRMs.
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