marketing for oil & gas companies
Digital Marketing Tools to
Support Customers and Employees
Our expertise in marketing for oil & gas helped this industry leader improve their online experience and content presentation with smart digital tools.
Interactive Presentation for an Enhanced Tradeshow Experience
Ward Leonard is a leading provider of industrial motor, generator, pump, drive and control system solutions. Their products are commonly used in heavy duty and mission critical applications, and include aftermarket support, such as maintenance, repair and overhaul.
Leveraging our expertise in integrated marketing for oil and gas companies, Stifel Marcin was charged with developing new digital marketing tools to enhance presentations at a series of industry events and customer meetings.
Designed for maximum marketing impact on a busy show flow, an interactive digital e-book was created, highlighting product descriptions and applications. Within the easy-to-navigate presentation, related features and benefits were highlighted using product imagery, schematics, performance data, charts and videos. Those interacting with the piece during shows could explore the presentation via touchscreen, while the piece also supported remote presentation for virtual meetings. In each instance, users were able to learn more about Ward Leonard and its products in an engaging and informative format.
Expertise in Marketing for Oil & Gas Companies
To optimize the robust content presentation, Stifel Marcin worked with the client to plan the piece’s organization, designing an information hierarchy and mapping content flow to ensure a superior user experience. With a sidebar navigation, clear linking structure, and an engaging combination of visuals and data points, users were able to easily access information both independently and when guided by a Ward Leonard team member.
Throughout the piece, the brand positioning line created by Stifel Marcin, “The Power of Uptime™”, communicated the dependability and performance of the company’s products, which keep operations running in some of the world’s most remote locations.
Responding to the Ward Leonard project managers’ request for a customizable report no matter the location of the equipment or presentation, Stifel Marcin also created two interactive digital exports. Capturing essential data including customer profiles, photo uploads, product serial numbers, performance data and more, the tool provides efficiency for the sales team and digitized post-presentation information for easily upload into CRMs.
Learn more about our integrated B2B agency solutions, and see how our expertise in marketing for oil and gas companies can help you succeed.
Integrated Marketing for Oil & Gas Branding, LeadGen and More
As a full service B2B marketing agency, we have provided a range of efforts for Ward Leonard. From brand positioning to digital tool creation, our expertise in industrial audiences and marketing for oil and gas companies delivers proven results.
Check out our work for the company helping their brand identify and positioning across a variety of marketing assets.
In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.
Two Decades of B2B Marketing Results
For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in marketing for oil and gas companies, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help.
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