The Marketing Strategy
Centritec Seals offers a one-of-a-kind centrifugal sealing solution. Using a strategic marketing plan as our roadmap, we deployed a series of integrated efforts to introduce this new product line to the market.
After developing a branding strategy and logo identity, Stifel Marcin worked with the Centritec Seals team to develop a suite of sales materials. With a catalog, an ad campaign, a website, articles, and video, we created the assets that helped customers understand the product and its benefits.
To learn about the complex product line, our team leveraged Stifel Marcin’s specialized client intake process. Through engineering explanations and on-site manufacturing review, we developed a detailed knowledge that supported our efforts and helped us craft messaging that motivated B2B audiences.
Generating visibility and leads for a product the world doesn’t know exists takes smart thinking and the support of an excellent client. A targeted manufacturer web marketing campaign with integrated SEO was supported by purposeful content creation and industrial web design and helped to generate visibility and awareness.