Industrial web design
Integrated Web Marketing
Content Development & Collateral Creation Efforts
Introducing a unique and proprietary technology, we helped with this sealing manufacturer’s industrial web design, content creation and support materials to help get the word out.
The Marketing Strategy
Centritec Seals offers a one-of-a-kind centrifugal sealing solution. Using a strategic marketing plan as our roadmap, we deployed a series of integrated efforts to introduce this new product line to the market.
After developing a branding strategy and logo identity, Stifel Marcin worked with the Centritec Seals team to develop a suite of sales materials. With a catalog, an ad campaign, a website, articles, and video, we created the assets that helped customers understand the product and its benefits.
To learn about the complex product line, our team leveraged Stifel Marcin’s specialized client intake process. Through engineering explanations and on-site manufacturing review, we developed a detailed knowledge that supported our efforts and helped us craft messaging that motivated B2B audiences.
Generating visibility and leads for a product the world doesn’t know exists takes smart thinking and the support of an excellent client. A targeted manufacturer web marketing campaign with integrated SEO was supported by purposeful content creation and industrial web design and helped to generate visibility and awareness.
Industrial Web Design & Marketing Efforts
While technical, complex and unique in the market, Centritec Seals at its core is a manufacturer. We knew that the company’s website would be a core asset in our suite of marketing materials, and the Stifel Marcin team worked to develop a site as an educational tool and for lead generation. While small in comparison to some sites we build, the roughly 15-page website was mighty in content, with a variety of features, such as:
- Easy-to-read technical content, including infographics, charts and benefit call-outs.
- Comparative content, showing the benefits of the centrifugal design compared to other seal types.
- A FAQ page for quick presentation of some of the most frequently asked questions.
- A technical explanation of how the product works with a video, developed with the support of Centritec Seals engineers.
- A strategic and ongoing search engine marketing plan.
Integrated B2B Marketing Capabilities
Starting with a strategic plan that helped to optimize costs and opportunities, the Stifel Marcin team deployed marketing efforts to generate the greatest impact and return for Centritec Seals. From printed materials that could be used by engineers during product selection, to search engine marketing for lead generation, our team helped Centritec Seals educate customers, understand technical concepts, and create sales. View some of our work for the company:
- Brand identity creation including logo design
- Product catalog copywriting, design and production
- Search engine marketing including PPC and SEO
- Content marketing including technical copywriting and PR.
As with everything we do, efforts created for Centritec Seals were based on a purposeful strategy and designed for the greatest return. We know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.
Two Decades of B2B Marketing Expertise & Success Stories
For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that drive results. Whether you need help with an industrial web design project or are looking for new ideas to build your online strategies, our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
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