b2b brand marketing agency 

Corporate Alignment Across

Customized Division Branding

Through strategy, messaging and visuals, our full-service B2B brand marketing agency team helped create awareness and impact for each CMI business unit.

Creating Consistency & Customization Across Divisions

Control Module Industries divisions serve a variety of markets, with solutions that utilize real-time information sharing and processing to track and manage resources. From EVs to HR applications, CMI uniquely combines technology, proprietary products and software to serve some of the world’s leading Fortune 500 organizations.

As part of our integrated B2B marketing agency services, Stifel Marcin supported CMI with the development of unique branding for its divisions.

The company’s existing brand identities had become standardized, and visuals did not convey unique benefit positions or iconography that worked to associate each division within the markets it served.

After a competitive review, the Stifel Marcin B2B brand marketing agency team developed a customized strategy for each division – working to create consistency and cohesiveness for CMI as a whole, but also focus that connected each division with its target audience. A unique logo design, key messaging and repeatable brand aesthetics were created for each CMI division, helping successfully build awareness and create a modern impact for each business unit.

Proven B2B Brand Marketing Agency Expertise

Leveraging blue and green CMI corporate colors, new logos and brand palettes were developed, creating consistency and complementary aesthetics across each division. Our B2B brand marketing agency team individualized each division’s unique strategy, positioning and logo identify, incorporating references to each business unit’s products and capabilities. From angled time clock elements in the CMI Time Management logo, to EV iconography for its EVSE division, to traffic lanes referencing Fleet Management’s vehicle tracking solutions – each brand was given uniqueness and personality while remaining consistent to corporate structures.

Stifel Marcin also assisted in the development of a suite of marketing materials for each division. With websites, content creation, PR, product materials and more, our integrated marketing capabilities created impact.

Learn more about out expert B2B branding agency services.

Integrated B2B Marketing Efforts

With full-service marketing capabilities, we help organizations with complete solutions that help define strategies, meet KPIs and increase the impact of marketing efforts. Explore more of our B2B brand marketing agency work, as well as our complete portfolio:

As with everything we do, our full-service capabilities and B2B brand marketing agency team worked to meet CMI’s unique goals. At Stifel Marcin, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.

20+ Years of B2B Marketing Success

Since 2001 Stifel Marcin has provided marketing solutions that drive results for B2B organizations. Whether you are looking for B2B brand marketing agency expertise, have a specific project you need support on, or need a full service marketing partner, our experts are here to help.

Contact our team today, or fill out the form and we will reach out to you. We’d appreciate the chance to connect, to learn about your goals and challenges, and to discuss how our expertise can help you achieve success.

Together, let’s power up your marketing results.

“Working with Stifel Marcin was like a breath of fresh air. They take the mission of their clients to heart and are relentless in their pursuit of a quality product that delivers.”

Contact Us.​

We’d love to hear your story and how we can help your business succeed.

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