Communicating Brand Values
OKAY Industries is a leading manufacturer of medical components and assemblies. As part of our integrated marketing agency support, we helped the company with branding strategies, message development and medical logo and corporate identity design.
Stifel Marcin worked in collaboration with the team at OKAY, identifying core brand values, benefit positions, and competitive advantages. Our creative team then crafted the tag line “Part of Something Greater” to represent the organization’s purpose-driven work – manufacturing parts for life-saving applications, parts often used within high-tech medical devices.
Our content team also supported OKAY in the development of key value propositions and brand benefit statements, crafting messaging that emotionally connected the company’s work to its impact on health, lives and the community.
Our design team then worked to visually present those key positions. From refining the existing OKAY Industries logo for better reproduction to the creation of unique names and logos for the company’s process and customer support services, we helped ensure consistency and purpose in the organizations branding.