Communicating Solutions & Benefits
The original inventor of the one-piece sealing solution, SFC KOENIG® manufactures sealing and flow control solutions for OEMs around the world. With the introduction of a new check valve product line, the company expanded its engineering capabilities and needed to promote this new technology to its international customer base.
As part of our integrated B2B marketing services campaign, Stifel Marcin worked with the client to create a plan which included a key trade event, press coverage, customer communications and more. To support all efforts, we worked with SFC engineers, providing product animation and industrial video production services that clearly explained the new product line’s benefits, functions and installation process.
A detailed story board of the industrial video production process was created first, ensuring key points were communicated, and helping to optimize production processes and lower editing costs. Using CAD drawings and client insights, animations were created that highlighted two main product types within the check valve series. The final videos utilized no voice over and minimal text on screen to allow the pieces to be used for an international, multi-language audience.
With options for trade show displays, sales team presentations and search engine optimized digital marketing, our experience in industrial video production helped this manufacturer create visibility and awareness. The omni-channel product introduction created immediate interest, and is now one of the company’s core offerings.