Video Creation & Communication
As one of the world’s leading metal form manufacturers, Newcomb Spring offers a wide range of advanced manufacturing capabilities. The company’s internal Innovation Department also develops unique and specialized solutions to assist in manufacturing and quality assurance processes.
As part of our integrated B2B marketing services for Newcomb Spring, Stifel Marcin provides on-going support, as well as marketing for specialized projects. When Newcomb introduced their new camera gauge system, we created a quality-focused campaign, with a B2B explainer video distributed across channels, to communicate this proprietary technology and its benefits to their audience.
Sophisticated and unique, the camera gauge monitors components as they are manufactured in real-time, confirming tolerances, reporting measurements and either accepting or rejecting a component right as it is formed. With videography, VO scripting and editing services, we helped Newcomb communicate the state-of-the-art capabilities of this impressive system in a clear and understandable way.
Video was then posted on the company’s website and social channels, as well as promoted through a variety of content marketing, PR, and digital marketing opportunities, helping build awareness and interest in this best-in-class technology.