From storyboards to multi-channel distribution, our video marketing campaign experts helped LOCTITE® achieve its goals of improved brand awareness and leads.
LOCTITE is a global leader in industrial adhesive solutions. The brand’s products are relied on in both industrial and commercial applications, and help to improve reliability, prevent failure and lower production costs. As part of our integrated B2B marketing agency solutions, we worked with the LOCTITE team to create and deploy a marketing campaign to help increase brand awareness, improve qualified leads and generate sales.
The campaign included placements on a variety of digital and social applications, with supporting video designed to grab user attention. Utilizing eye-catching, action-orientated footage and graphics, ad content connected with target audiences, with scroll-stopping ad assets that drove engagement and clicks.
A holistic campaign, Stifel Marcin’s digital team conducted extensive digital targeting research and developed a deployment strategy, selecting optimal digital and social platforms for ad placement. In each, ongoing optimizations worked to maximize visibility and impact in key audience segments, while positioning LOCTITE as a powerful market presence.
Each visual in the video marketing campaign featured prominent call-to-action statements, ensuring users were likely to enter the intended marketing funnel. Stifel Marcin’s creative team also developed content for custom landing pages, highlighting LOCTITE expertise, service and support, while optimizing for conversion potential.
Stifel Marcin created and launched a series of digital ads to highlight key product benefits – that LOCTITE products provide superior results and is trusted technology that industry professionals can rely on. With an understanding of the target audiences and interests, our creative team utilized fast-paced video and application-oriented sequences, promoting specific and unique product advantages.
Using a combination of custom animations and existing imagery, Stifel Marcin’s experienced video marketing campaign experts created compelling graphics for various ad applications, from short-view content for steaming applications to longer-form ads for social platforms. From selecting the right voiceover talent to aligning ad aesthetics with brand standards, each ad was strategically created to help ensure viewers had the optimal viewing experience with or without sound.
Learn more about our B2B video production services.
As a full-service marketing agency, we have provided a range of branding, content and digital marketing efforts for LOCTITE. In addition to our video marketing campaign services, explore more of our work for this leading product line, including:
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With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals.
We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing a video marketing campaign strategy, a specific scope of services or are looking for new marketing agency, our experts are here to help.
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“Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.” – John
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