In both print and digital versions, our industrial brochure design, catalog creation and product sell sheet development helped this manufacturer improve customer communications.
Carlyle Johnson has developed and manufactured industrial clutches, brakes and power transmission solutions for over a century. With a product line that includes standard and custom models, and with the company’s wide range of applications, Carlyle needed printed materials and a new industrial brochure design to communicate the benefits and details of its product line.
The company’s existing 100+ page catalog was expensive to produce and difficult to update, and was distributed to customers as Carlyle’s main piece of marketing communications. With information and specs for each product model, the catalog often presented customers with much more information than was needed, and feedback was the piece was overwhelming. Additionally, overarching brand messaging was lost, and due to production costs model information became outdated.
As part of our full service marketing support, Stifel Marcin worked with the client to review their challenges. We then came up with a unique solution for their printed assets that helped lower costs, improved brand communications, and supported easier revisions and updates.
With a new and flexible piece, we successfully increased visibility of important brand benefits while maintaining engineering details. Delivered in both print and digital versions, our new industrial brochure design was quickly appreciated by the in-house sales and project management teams.
Working with the client, Stifel Marcin created an innovative print marketing solution. The new piece featured main capabilities-focused content and brand messaging in a core presentation “folder,” with the ability to add and affix sheets as relevant to customer requests or sales opportunities. Individual product sheets presented details on each clutch and brake model’s features and specifications, and could act as a stand-alone asset or part of the full industrial brochure design and product catalog.
Both the main industrial brochure design piece, and each individual product sheet could be distributed in print or digitally, increasing value. The brochure included purposeful brand messaging and a description of product lines, an area for business cards, a pocket flap for papers and an interior spine. Stifel Marcin then repurposed the sell sheets we had created, modifying the layout to allow for three punched holes, so they could be inserted into the folder.
Learn more about our product marketing material creation.
With our collaborative approach and creative mindset, Stifel Marcin’s B2B marketing experts develop innovative solutions for clients across channels. We have supported the Carlyle Johnson brand for years, helping the company introduce new products, increase its customer base, and plan marketing strategies. In addition to this industrial brochure design and product catalog solution, some of our other work for CJM includes:
We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with a new industrial brochure design, our team is here to help. Learn about our difference, and an agency completed dedicated to your success.
Since we opened our doors in 2001, Stifel Marcin has served leading B2B organizations with strategic marketing and thoughtful solutions that help them grow. We bring our collaborative approach and industry expertise to every project. If you are looking for industrial brochure design or a cohesive marketing plan – our experts are at your service. Successful outcomes are why clients stay with us, and why we are proud to work with many of the same companies we opened our doors with 20+ years ago.
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“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie
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