With specialized manufacturing capabilities designed to serve a focused target audience, our content marketing agency services delivered results for this metal forming company.
An established manufacturer of precision stampings, Metallon serves a wide variety of industries. As part of its expanded capabilities, the company had developed expertise in the production of disposable components for medical applications, and looked to Stifel Marcin’s services as a content marketing agency for medical audiences to help achieve their goals.
Leveraging our integrated B2B marketing capabilities, we first collaborated with the Metallon team on a strategy to increase awareness as well as establish a position of leadership within the competitive market. With a plan for content development and PR outreach, we utilized our existing relationships with key trade media, as well as extensive knowledge of medical device manufacturing, to help them reach the new audience.
Our team provided full content creation support – from interview to photography to copywriting – creating a case study article as well as support collateral and press releases. Through strategic pitching and outreach, we helped Metallon secure editorial placements in targeted publications, with both print and digital applications, successfully increasing visibility and customers.
Stifel Marcin offers a specialized client intake process to help us learn about your needs and goals, as well as gain understanding about your products, services and unique benefits. As part of this intake, we worked with the Metallon team to interview key stakeholders and helped develop strategies that met their goals, established KPIs and maintained budgets.
Combining our expertise as a content marketing agency for medical audiences, with knowledge gained during our intake process, we optimized our outreach for Metallon. By evaluating publication reach, pickup locations, the content available and more, we were able to maximize visibility for Metallon.
Learn more about our expert B2B content marketing agency services.
With a specialized focus on B2B segments, companies rely on our expertise as a content marketing agency for medical audiences to meet goals and achieve KPIs. View more examples of our work:
In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.
For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you are looking for a content marketing agency for medical audiences, have a specific project you are working on, or need a new marketing agency partner, our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
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“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie
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