b2b social media marketing strategy

Increasing Brand Awareness and

Loyalty Through Social

Stifel Marcin helped this manufacturer grow connections, improve communications and promote its brand with a focused B2B social media marketing strategy.

Connections That Build Brands & Drive Sales

Newcomb Spring is one of North America’s leading manufacturers of custom springs and metal formed components. With nine locations, extensive capabilities, and a wide variety of industry’s served, bringing strategic purpose to the company’s social channels is critical.

As part of our ongoing marketed efforts, we have helped Newcomb to integrate multiple social channels into annual marketing efforts, developing KPIs and plans for growth that have increased platform reach and results.

With content created to reach unique markets, specific efforts to support workforce engagement, and paid leadgen focused campaigns, we apply our years of B2B social media marketing strategy expertise in all Newcomb efforts. Yearly plans are developed and aligned with ongoing strategies, creating consistency and continuity across marketing channels, while bringing personality to one of the industry’s most well-respected manufacturing brands.

Beyond the B2B social media marketing strategy, we support Newcomb with profile management, creating custom content, visuals and videos posted as part of an overarching marketing calendar. In every effort we help to promote brand benefits, key positions and create audience connections, increasing engagement and driving results.

Creative B2B Social Media Marketing Strategy

An organization that is always at the forefront of technology, Newcomb Spring recognized the power of B2B social media marketing early on. We partnered with the company to identify goals and create plans, helping convey brand messaging and promote social selling.

A regular plan of posts is deployed across different social network annually, promoting brand benefits and capabilities. Additional paid and sponsored posts help assist in search engine marketing, recruitment and leadgen goals, bringing the Newcomb message to new audiences and growing its customer base.

As one of the world’s largest metal component manufacturers, Newcomb Spring also uses its social channels to engage and support its workforce. By recognizing employee achievements, demonstrating the company’s personality and promoting its family-business approach, Newcomb is able to use a B2B social media marketing strategy that helps achieve internal goals and drive sales success.

Learn more about our social media marketing agency services.


Full Service B2B Marketing

We have helped Newcomb Spring achieve its marketing goals for years, partnering with the company through growth and strategic shifts in business and operations. In addition to our B2B social media marketing strategy efforts, we have also created marketing solutions that include:

We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with a B2B social media marketing strategy, our team is here to help.

Two Decades of B2B Marketing Success Stories

Our unique focus on B2B industries combined with integrated marketing expertise helps organizations achieve success. Since 2001 we have provided strategic solutions for companies of all sizes. If you are looking for a new marketing agency, are looking for new ideas to communicate with audiences, or need help with B2B social media marketing strategy efforts – our experts are at your service.

Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.

Together, let’s power up your marketing results.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.”

Contact Us.​

We’d love to hear your story and how we can help your business succeed.

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