industrial branding company
Promoting Key Brand Benefits
Combining a proud legacy with modern positions, we provided industrial branding company services that help this manufacturer stand out.
Purposeful Branding & Identity
Newcomb Spring is one of North America’s largest and most advanced custom metal form manufacturers. For over a century the company has served OEMs, tier one and tier two companies, and has evolved its marketing throughout that time to continually reflect a modern organization.
As part of our integrated B2B marketing services, Stifel Marcin has provided strategic branding support, developing key positions, messaging and logo identities. Together, our efforts create impact, consistency and continuity across Newcomb Spring’s facilities throughout the U.S. and Canada.
At each of its manufacturing locations, Newcomb offers dedicated resources to support customers with prototype development and design assistance. To help promote this, Stifel Marcin developed a name for the service, created a logo as well as supporting iconography. In addition, our team developed branded materials for each plant to use in their facility, maintaining brand consistency for customers on-site. The name leveraged the historical Newcomb “Kando” phrasing, combining this positive and proud commitment to getting the job done with a modern, technical approach.
With our flexible working processes, Newcomb was able to leverage Stifel Marcin’s expert industrial branding company services, as well as our full-service marketing capabilities, to achieve successful results.
Industrial Branding Company Expertise, Full-Service Understanding
As part of our branding strategy, the Stifel Marcin team developed a new logo identity. The design featured high-tech, space-age-inspired graphics and a unique font treatment, appearing advanced and streamlined, but also with a subtle retro feel. Together, the elements combined to reflect the decades old “Kan-do” theme and long company history, with the position of state-of-the-art manufacturing.
An integrated marketing campaign was also developed by Stifel Marcin to introduce the new centers, with PR materials, print and digital ad content and media placements.
Learn more about our B2B branding agency services.
Integrated B2B Marketing
With a collaborative approach, we have worked with Newcomb Spring to develop long-term marketing strategies as well as meet immediate needs. In addition to providing industrial branding company services, we have also delivered impactful marketing solutions that include:
- Creation of an omni-channel integrated marketing campaign.
- A branded industrial brochure design.
- B2B social media marketing strategy and management.
- Planned, filmed and produced technical video marketing assets.
- Search and display PPC campaigns for industrial targets.
We support clients on a wide range of efforts with a customized approach tailored to your needs. Learn about our difference, and a B2B marketing agency completed dedicated to your success.
Two Decades of B2B Marketing Expertise & Successful Results
Since 2001 we have provided integrated marketing solutions for B2B organizations of all sizes. With our deep understanding of industrial audiences and expertise across different marketing tactics and strategies, we help clients achieve success. If you are looking for a new marketing agency, have a set scope of work, or are looking for an industrial branding company partner – our experts are at your service.
Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success.
Together, let’s power up your marketing results.
We’d love to hear your story and how we can help your business succeed.