As part of our integrated services, we developed a facility tour that allowed this manufacturer to leverage B2B video marketing opportunities to showcase their production capabilities.
Experts in differential pressure and flow monitoring, Orange Research offers an extensive product line of gauges, switches, and transmitters used in diverse applications. From water monitoring to hydraulics to cryogenics, the company’s products provide a variety of mission critical functions. Due to wide range of industries served, sometimes bringing customers into the plant proved challenging.
As part of our integrated marketing efforts for Orange Research, Stifel Marcin developed a company video tour and B2B video marketing plan. To serve those who were unable to visit the manufacturing plant in person, the video provided an overview of the company’s capabilities, processes, and products.
With text-on-screen, a benefit-focused voice-over script, a high-tech audio track, and footage that followed the production process from start-to-finish, the video highlighted Orange Research’s quality-focused production and reliable processes.
Working with the client, we identify opportunities to use the video in different applications, including social media, trade shows, the company website, and in virtual presentations, providing a strategic B2B video marketing plan that maximized budgets and results.
Learn more about our B2B video production and marketing services.
The Stifel Marcin team storyboarded and planned the video, creating sequences that promoted core brand themes of “durability, accuracy, and dependability.” A custom VO script guided viewers, with on-screen text that provided understanding and highlighted key marketing positions for those watching without sound.
While only a few minutes long in its finished state, hours were spent strategically planning the filming process. Due to a busy manufacturing schedule, Orange Research needed to keep production lines running while film crews worked. Through smart scheduling, flexibility, and the positive approach of everyone involved, filming was complete in one day and successfully captured each key area of the manufacturing plant.
While the video was created years prior to COVID, the piece became an even more important part of the company’s marketing suite, and allows for a guided tour no matter the customer location. It also continues to be relied on for digital B2B video marketing applications.
As a long-time partner with Orange Research, we are proud to have supported the company’s print, digital, search and B2B video marketing efforts. Our collaborative approach allows us to serve client’s immediate needs, successfully completing projects on-time and on-budget, while also developing long-term plans for success. View some of our other work for this client:
We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for B2B video marketing, have a set scope of work for a series of efforts, or are looking for a full service marketing partner, our team is here to help. Learn about our difference, and an agency completed dedicated to your success.
Since 2001 Stifel Marcin has provided companies with B2B marketing solutions that drive results and achieve success. Whether you are looking for B2B video marketing services, are looking for new ideas to build your interactive strategies, or need a full-service marketing partner – our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
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“We have been able to show perspective customers a glimpse of what we do without them ever having to leave their facility.” – John
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