Creatively Marketing Equipment Benefits & Capabilities
A leading manufacturer of industrial processing solutions, Carrier Vibrating Equipment offers a diverse product line of heavy machinery to treat, sort and convey bulk material. The company partnered with Stifel Marcin on its advertising and campaign development, working to generate interest and awareness through a series of targeted media placements.
Leveraging our integrated B2B marketing agency services and expertise in the industrial marketplace, Stifel Marcin worked to create campaign concepts that highlighted Carrier solutions with impact.
A series of unique ads was at the center of this marketing for equipment campaign strategy. With a combination of creative headlines and visuals, ads stood out from crowded trade media placements, working to create distinction, personality and promote unique equipment benefits.
Assets were placed across a variety of targeted media placements, both in printed magazines, email and websites, helping generate visibility for this marketing for equipment campaign within key audiences.