With print and digital placements across a variety of targeted trade media, our efforts marketing for equipment and industrial processing solutions helped generate touchpoints in key audiences.
A leading manufacturer of industrial processing solutions, Carrier Vibrating Equipment offers a diverse product line of heavy machinery to treat, sort and convey bulk material. The company partnered with Stifel Marcin on its advertising and campaign development, working to generate interest and awareness through a series of targeted media placements.
Leveraging our integrated B2B marketing agency services and expertise in the industrial marketplace, Stifel Marcin worked to create campaign concepts that highlighted Carrier solutions with impact.
A series of unique ads was at the center of this marketing for equipment campaign strategy. With a combination of creative headlines and visuals, ads stood out from crowded trade media placements, working to create distinction, personality and promote unique equipment benefits.
Assets were placed across a variety of targeted media placements, both in printed magazines, email and websites, helping generate visibility for this marketing for equipment campaign within key audiences.
With a deep understanding of diverse B2B audiences, the Stifel Marcin team was able to develop creative messaging that stood out and attracted attention. Within the competitive space of companies marketing their equipment, our team was able to effectively use creativity to communicate with technical and industrial audiences.
Fun headlines emphasized Carrier equipment benefits and capabilities, using clever visuals to clearly connect with audiences. An efficient vibrating spiral elevator became a light bulb; a bulk processing conveyor system became the Hulk, and more. Body text for the ads not only emphasized the product’s rugged and proven benefits, but also promoted related equipment lines, working to generate cross-selling opportunities.
Learn more about our integrated campaigns and B2B marketing agency services.
With a specialized focus on B2B audiences, we were able to utilize a variety of our full service marketing for equipment solutions to support Carrier Vibrating Equipment. From campaign strategy to copywriting to messaging, our expertise helped deliver results and generate trackable ROI. Explore more of the marketing campaigns we have developed:
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For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise marketing for equipment, have a specific scope of services or are looking for new marketing agency partner, our team is here to help.
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“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie
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