In the highly-competitive medical and life science market, OKAY Industries successfully increased brand awareness and grew its workforce, powered by specialized marketing for medical devices expertise, strategic planning and a defined brand story.
Increase in Web Engagement YOY
Increase in Online Applications
Year Marketing Partership
OKAY Industries provides expert manufacturing of medical device components and assemblies. As the company has grown, expanding its customer base and capabilities, defining the company’s brand value became a top priority. Collaborating with the company, Stifel Marcin’s expertise in marketing for medical devices helped position the brand as a leader in the life science marketplace, increasing visibility and awareness through omni-channel marketing efforts and purposeful messaging.
Growing sales also translated to a need to expand the company’s workforce. To support workforce recruitment and retention, Stifel Marcin worked with OKAY on a variety of HR and recruitment marketing efforts. Across each initiative we maintained consistency, brand compliance and cohesiveness. Campaigns helped OKAY convey its unique benefits, strong values and its purpose-driven work, maximizing spend and making a powerful impact. Work completed included:
More than just a manufacturer, OKAY Industries’ parts improve health and save lives. Across our integrated marketing services, Stifel Marcin worked to help the company define its brand position, promoting the value it brings to customers and to the community.
With workforce engagement a priority, Stifel Marcin developed the campaign “You Don’t Need to Be a Doctor to Save Lives” – empowering and respecting the diverse audience of prospective employees. A recruitment campaign targeted a range of potential candidates, from senior-level staff to interns. Across all assets, we worked to connect OKAY’s story with a diverse audience with different skill sets, promoting cutting-edge technology and purpose driven work.
Testimonials powered each marketing asset, helping the company champion its people and its values, and ultimately, grow its visibility in a highly competitive market.
In the medical and life science market, audiences are diverse, but all understand the mission critical nature of their work, and its effects on health and lives. With a customer base that included engineers, procurement, project managers and more, Stifel Marcin developed complex strategies to target unique audiences and key accounts.
Experts in B2B marketing, the Stifel Marcin team put our years of experience in marketing for medical devices and life science applications to work. Throughout our long relationship, we have developed a collaborative and successful partnership with OKAY, helping them meet their sales and branding goals.
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Based on learnings from Stifel Marcin’s Client Intake Session – a unique process during which we learn about new clients’ business, products and goals – our team collaborated to create plans for immediate needs and long term goals. Through an analysis of existing assets, campaign goals, budgets and timelines, we developed an omni-channel marketing approach across digital and traditional platforms. From brand position, tag line creation, campaign materials and internal program branding, our integrated team partnered with OKAY Industries to help reach marketing goals.
For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that drive results. Whether you need help with marketing for medical devices or have a set scope of work, our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
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“Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” -Shawn
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