Communicating Value to Targeted Corporate Audiences
Women in Manufacturing (WiM), is a national nonprofit association created to support, promote and inspire women who have chosen a career in the manufacturing industry. As a long-time member, as well as founding sponsor of the Women in Manufacturing Education Foundation, Stifel Marcin has proudly provided a variety of our integrated B2B marketing agency services to the organization.
WiM wanted to increase corporate awareness and membership. With a broad target audience that included companies across all manufacturing industries, the organization needed a tangible and transferable asset that could highlight key positions to a diverse corporate audience.
Leveraging our extensive knowledge of the manufacturing industry, as well as our expertise in B2B brochure design, the Stifel Marcin team developed an impactful and cost-effective piece. Creative messaging clearly positioned organization benefits throughout brochure copy, with charts and infographics that addressed unique DEI concerns and demonstrated the value of membership.
As a long-time supporter of WiM, and with our partner – Christine Marcin‘s – role on our state’s chapter board of directors, our work helped WiM achieve results, increase members, and provide value to the manufacturing community as a whole.