B2B Print Marketing work
Generating Awareness & Sales
With Creative Campaigns
Deploying a variety of ad sizes, formats and placement types, we created effective digital and B2B print marketing for this pressure and flow product manufacturer.
The Print & Digital Media Strategy
As a manufacturer of differential pressure and flow monitoring products, Orange Research offers a large product line, with features and benefits that provide rugged performance, value and dependability.
To help build brand awareness as well as generate sales, Stifel Marcin worked with the company to develop creative campaign assets. Ad designs prominently featured product imagery, easy-to-read product benefits and reliable layouts for consistency and recognizability.
As the company provides solutions for a wide variety of industries and applications, a strategic digital campaign was developed, as well as a targeted B2B print marketing campaign. Media placements worked to optimize budgets, focusing on key small ad sizes that were less costly and also allowed for placement alongside article content.
With a selection of ads created to address the specific audience readership, and each ad showing customized application-specific product installations, we successfully created awareness in key target audiences.
Smart Targeting with Strategic B2B Print Marketing Ad Creation & Media Buys
As a smaller manufacturer, Orange Research works with Stifel Marcin to help optimize its marketing spend. Print advertising and digital placements represent substantial costs, and we collaborated with the client to ensure ad content generated the most impact and return.
In our B2B print marketing ad placements, we worked with smaller ad sizes to deliver detailed product information. In our digital placements we had more flexibility, leveraging animation to allow more content to appear.
In all ad designs, we worked with the client to create customized content specific to the audience and subject matter. Each ad also included blue swooping elements, orange and blue branded colors, and consistent font usage to create consistency and increase recognizability across industry verticals and ad placements.
Learn more about our B2B Creative Marketing & Ad Design Services.
Integrated Marketing Support
We are proud to have supported the Orange Research brand for years, providing strategic planning and ongoing marketing support to meet the company’s evolving operations. Through changes in the marketplace and business environment, our approach has always worked to generate results and return for the company. View some of our other work for this client:
- Organic search engine marketing
- Pay-per-click search marketing with our PPC agency services
- Facility tour video creation, including scripting, filming and editing
In every effort we customize our services to maximize your return and develop smart strategies that move your brand forward. Whether you are looking for a B2B print marketing campaign, you have a set scope of work, or you need a new full-service marketing partner, our team is here to help. Learn more about our difference, and an agency completed dedicated to your success.
20+ Years of Full-Service B2B Marketing Results
For more than two decades, Stifel Marcin has provided leading B2B organizations with marketing solutions that drive results and achieve goals. If you are looking for a creative B2B print marketing campaign, need new ideas for your digital and traditional initiatives, or are seeking a full-service marketing agency partner – our experts are here to help.
Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
Together, lets power up your marketing results.
We’d love to hear your story and how we can help your business succeed.