The Print & Digital Media Strategy
As a manufacturer of differential pressure and flow monitoring products, Orange Research offers a large product line, with features and benefits that provide rugged performance, value and dependability.
To help build brand awareness as well as generate sales, Stifel Marcin worked with the company to develop creative campaign assets. Ad designs prominently featured product imagery, easy-to-read product benefits and reliable layouts for consistency and recognizability.
As the company provides solutions for a wide variety of industries and applications, a strategic digital campaign was developed, as well as a targeted B2B print marketing campaign. Media placements worked to optimize budgets, focusing on key small ad sizes that were less costly and also allowed for placement alongside article content.
With a selection of ads created to address the specific audience readership, and each ad showing customized application-specific product installations, we successfully created awareness in key target audiences.