B2B Digital Marketing Insights & Strategies

The Importance of SEO for B2B

The hallmark of a great website is an optimal user experience (UX)  – with an architecture that is understandable, easily navigated, and allows users to quickly find the right products and information to support their research, review or purchasing decision.

Properly planning, implementing and maintaining a B2B search engine optimization strategy will position your business prominently in the marketplace, and in the search results. The importance of SEO for B2B businesses is evident when considering some recent statistics:

• 89% of B2B researchers gather information about potential purchases online 
• 53% of website traffic is from organic search (vs paid advertising) 
• 42% of B2B purchasers use a mobile device during their search 
• 29% of Google users only visit one page from their search results 
• The average B2B buyer conducts 12 different online searches before interacting with a B2B website

When Done Right, SEO is a Win-Win for Both User and Business 

At its core, excellent SEO practices: 
• Allows users to find your business more easily with higher search engine results page (SERP) rankings.  
• Ensures your website offers content that helps solve the problem they’re searching about  
• Creates positive brand visibility  
• Ensures your website renders properly on different devices and browsers 
• Provides key data people are seeking 
• Improves the user experience

SEO Maintenance is a Must Do 

Search engine optimization takes ongoing maintenance and monitoring to be sure you are listing where you want, and don’t fall in the rankings. Even if you achieve that coveted first-place ranking, take the steps to ensure both your site code and content are updated regularly, and take stock of your keyword performance to gauge how your rankings compare to your competitors. Just because your site is at the top today, doesn’t mean your competitors aren’t actively working to grab that position from you.

A 2022 Google Update to Note

Google recently confirmed that, beginning in February 2022, it will begin using its page experience ranking update for desktop search. When thinking about your user’s desktop experience, Google will now more heavily factor into its rankings page load speed, perceived first impression of the site by the user, and stability of the layout of a page. Mobile friendliness will not factor for desktop, but other factors like HTTPS security will remain. Is your website ready?

We Understand the Importance of SEO for B2B Businesses 

Exceptional search engine optimization and maintenance is crucial in this digital age. Whether you are building a new site or need ongoing B2B SEO services to improve an existing build, our team of experts is here to help. As a Google Partner agency, we have the resources to measure, monitor, and improve your page experience and search engine rankings. Reach out via the form on this page or contact us via phone or email and let’s talk.


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