PORTFOLIO
B2B Lead Generation Strategy
Diving Deep
To Build Visibility and Leads
Increase In New Traffic
Increase in Engaged Sessions
Increase In Qualified Leads
Increase in New Users
The Marketing Challenge
Underwater Construction Corporation (UCC), a global leader in commercial diving and underwater construction, engaged Stifel Marcin to modernize its marketing strategy and accelerate growth. With a client base spanning nuclear, hydroelectric, and maritime sectors, UCC had earned a reputation for safety, technical expertise, and mission-critical performance. However, its brand presence was fragmented, its digital platforms underutilized, and its outreach efforts lacked a unified B2B lead generation strategy. UCC needed a comprehensive, technically grounded marketing approach to better reflect its capabilities, connect with decision-makers, and strengthen its competitive position in highly regulated and specialized industries.
Multi-Channel Marketing Strategies That Fuel Growth
After a thorough discovery process, we developed a cohesive marketing strategy built around UCC’s strengths, technical expertise, and specialized services. From brand refinement to digital visibility, the goal was to unify the company’s messaging, elevate its presence in highly regulated industries, and create a scalable approach to B2B lead generation.
With UCC serving mission-critical roles across nuclear, hydroelectric, and maritime infrastructure, our marketing approach needed to reflect the company’s depth of experience, safety-first culture, and complex operational capabilities. We created integrated marketing initiatives that spoke directly to engineers, procurement specialists, and facilities managers, driving engagement while reinforcing UCC’s position as an industry leader.
Turning Strategy into Action to Power Lead Generation
- Comprehensive B2B lead generation strategy planning and execution
- Brand refinement and corporate messaging alignment
- On-page and technical SEO improvements to support long-term visibility
- Content marketing including PR and article creation
- Sales enablement tools including brochures, one-pagers, and videos
- Web development, including microsites for their UMPS division and career opportunities
- Organic social media content development for audience engagement
- Ongoing performance tracking and campaign refinements to improve KPIs
A True Extension of the UCC Team
Our work with UCC has been defined by open communication, shared goals, and a strong mutual respect. From initial discovery through ongoing initiatives, their team has been deeply engaged, providing insight, feedback, and the technical expertise needed to build effective, credible marketing.
That collaborative spirit has allowed our team to move quickly, make informed decisions, and create marketing that authentically reflects UCC’s capabilities and culture. Acting as an extension of their internal team, we have built a trusted partnership that continues to evolve alongside their business goals.
Explore more about our B2B marketing agency difference.
Two Decades of B2B Marketing Expertise at Your Service
With 20+ years of B2B marketing results and full-service capabilities, we bring proven expertise that helps brands and businesses grow. Whether you are looking for a B2B lead generation strategy or need a full marketing partner, our team is ready to help you power up your marketing.
Contact us today. We’d love to hear more about your needs and discuss how Stifel Marcin can support your success.
“Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.”
Contact Us.
We’d love to hear your story and how we can help your business succeed.