Below is the major U.S. search engine market share break-down.*
The first time we meet with a new client about website SEO, we often get asked why we talk about Google so much. First, we reference the numbers and usage statistics. Then we say, “Well, what do you search for.” We can probably count on one hand the number of times the response hasn’t been Google over the past two decades.
While Google is the biggest, it’s not all that different from Bing or Yahoo. The three major U.S. search engines use very similar algorithms to determine rankings. There might be a slight difference in rankings, but at the end of the day, it’s pretty close. Since Google is the most-used, we focus and monitor the largest resource of traffic.
Also, many people don’t know that Bing and Yahoo are owned by Microsoft, and operate with very similar parameters.
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