PORTFOLIO
Industrial B2B Marketing Strategy
Multi-Channel
Marketing for Powerful Results
This long-time client partnership improved brand awareness, supported recruitment and retention, and delivered long-term successes through a tailored industrial B2B marketing strategy.
Increase In Conversions
Increase in New Users
Increase in Social Users
Years As Agency Partner
The Marketing Challenge
As one of the largest spring and metal form manufacturers in the world, the company leveraged the B2B marketing expertise of Stifel Marcin when it needed to strengthen its brand identity and position in the marketplace. Over time, the brand image had become inconsistent, with different facilities using varying logos, messaging, and even brand colors. The leadership team was ready to transform its marketing with a cohesive, modern, and high-tech approach that reflected its advanced manufacturing operations.
Throughout years of collaboration, our team provided integrated B2B marketing agency services that drove measurable results. From the creation and deployment of comprehensive strategies to social media programs, digital assets, and more, our work helped promote the company’s true position as a global leader.
Integrated B2B Marketing Campaigns with a High-Tech Approach
Over nearly two decades, the company’s forward-looking mindset allowed us to create some of the metal forming industry’s most unique marketing tools and campaigns. From market-specific initiatives to promotions focused on services, products, and applications, these efforts helped generate leads, strengthen customer loyalty, and build the reputation of a worldwide component manufacturer.
View our portfolio and see how our industrial B2B marketing strategy expertise can work for you.
Industrial B2B Marketing Strategy, Brand Building & Support
Throughout our nearly two-decade-long partnership, Stifel Marcin has produced a range of marketing services and assets including:
- B2B marketing strategy services, including planning, budget allocation and management
- Branding agency services, including strategy, standardization, implementation and guide creation
- Mobile app design and interactive asset development, including a proprietary spring calculator tool
- Expert B2B PPC campaigns with multi-channel deployment, optimization and management
- B2B content marketing services including email, PR and article creation
- B2B social media marketing including organic and paid content creation and management
- Omni-channel B2B marketing campaign development, ad content creation, management and media buying
- B2B creative marketing assets including sell sheets, brochures, trade show materials and branding collateral
A Partnership Approach to Exceed KPIs
Years of collaboration allowed us to develop a deep understanding of the spring and metal forming market as well as company operations, providing unique insights when building audience targets, messaging, and marketing plans. This collaborative energy fueled innovative communications and sales tools across a wide variety of platforms and helped strengthen the brand’s position as an industry leader.
Get to know the Stifel Marcin difference and the values that set us apart.
Two Decades of B2B Expertise at Your Service
With 20+ years of B2B marketing results and full-service capabilities, our agency brings proven expertise that helps brands and businesses grow. Whether you’re looking for an industrial B2B marketing strategy or a full marketing partner, we’re ready to help you power up your marketing.
Contact us today. We’d love to hear more about your needs and goals and discuss how Stifel Marcin can support your success.
“Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.”
Contact Us.
We’d love to hear your story and how we can help your business succeed.