In recent years, B2B companies are finding it harder to justify the high cost of attending multiple tradeshows. However, live contact with prospects and customers––outside of the standard sales call––is still a valuable marketing tool. At Stifel Marcin, we regularly work with B2B companies on the marketing strategy for tradeshows. We can help to evaluate …
Tradeshows in B2B Marketing: Marketing Beyond the Show Floor Read More »
The time may come when you consider outsourcing specific marketing needs to an experienced agency. As advertising and marketing become more complex, utilizing B2B marketing agency services, and establishing a relationship with trusted experts, can reap many benefits for your organization. With the rise of digital marketing, the growing sophistication of inbound and outbound content …
B2B Marketing Agency Services: 5 Reasons to Outsource Read More »
In today’s digital age, where data is the backbone of business operations, online privacy has emerged as a critical concern. With an ever-growing emphasis on data protection and compliance, businesses must prioritize safeguarding user information to maintain trust and mitigate risks. This holds true for B2B enterprises, where sensitive data exchange is common. The stakes …
A Marketing Guide: Creating a Website Privacy Policy Checklist for Your Business Read More »
Below is the major U.S. search engine market share break-down.* Search Engine Optimization for Google The first time we meet with a new client about website SEO, we often get asked why we talk about Google so much. First, we reference the numbers and usage statistics. Then we say, “Well, what do you search for.” …
If you’re on social media, you’ve likely seen comments in posts or ads in your feed touting the benefits of buying likes or followers on Facebook, Twitter, Instagram and other platforms. “Grow your following instantly!” “Get 1,000 real followers affordably!” As the old saying goes, if it sounds too good to be true, it probably …
Just Say No: Why Your Business Should Not Buy Social Media Likes or Followers Read More »
Today, talent acquisition managers need to do far more than post a job online to fill positions with the right candidates. At a time when 90% of professionals are open to new job opportunities, recruitment marketing is an effective way for companies to tap into a market of new professionals, as well as retain the employees they have. A Brand …
Creating a Recruitment Marketing Strategy to Build Your Workforce Read More »
Digital marketing offers new opportunities to expand your customer base and grow your sales in new markets. With Big Data, properly constructed digital marketing campaigns leverage interest and profile information to target a highly-specific group of customers. But that exposure requires diligence. If you (or your digital marketing agency partner) aren’t controlling where your ads are served and …
Digital Branding Agency Tips: Protecting Your Brand in the Wild Web World (WWW) Read More »
While Zoom and other video conferencing apps have become a part of everyday life, valuable lessons continue to be realized regarding recruitment marketing videos and the impact on finding and retaining quality employee talent. With a large pool of job seekers, including new Gen Z talent, and employees feeling the strain of pandemic life, video marketing …
Recruitment Marketing Videos: Effectively Attract and Retain Talent Read More »
As a marketer interested in increasing your ranking on search engine result pages (SERP), you may have heard the terms “short tail SEO” and “long tail SEO” (search engine optimization). With 70 percent of queries on search engines containing long tail keywords, lets explore why they should be a critical part of your SEO strategy. …
While many B2B product and service organizations have embraced social media as part of their marketing plan to build brand awareness, organizations often struggle to move beyond organic awareness building (talking just to their current followers) to forming a social media strategy that builds a targeted audience, generates leads and sales. Consider: 1. Provide Value When …
