As a marketer interested in increasing your ranking on search engine result pages (SERP), you may have heard the terms “short tail SEO” and “long tail SEO” (search engine optimization). With 70 percent of queries on search engines containing long tail keywords, lets explore why they should be a critical part of your SEO strategy. …
While many B2B product and service organizations have embraced social media as part of their marketing plan to build brand awareness, organizations often struggle to move beyond organic awareness building (talking just to their current followers) to forming a social media strategy that builds a targeted audience, generates leads and sales. Consider: 1. Provide Value When …
The holidays are upon us and that means that our email inboxes, both personal and professional, are fuller than ever. While many see holiday email messaging as B2C centric, a smartly planned and executed B2B holiday email marketing strategy can engage clients, present your brand’s personality and might even help drive leads and sales. Leveraging a B2B holiday email marketing strategy isn’t about a quick sale but can set …
Craft a B2B Holiday Email Marketing Strategy That Helps Your Business Shine Read More »
Some URLs start with HTTP:// while others start with HTTPS://. What’s the difference and why add the extra “s”? The extra “s” stands for secure, and it is used by websites that require “sensitive information.” Traditionally, people considered sensitive information the type of data that might be related to financial transactions, but in today’s digitally …
In 2021, a record number of Americans left their jobs – many noting that the pandemic prompted a self-evaluation of employment choices and a search for higher wages, increased flexibility/remote work, work-life balance, purpose-driven work, among other reasons. What does “the great resignation” mean for employers? It’s an opportunity to both refine your B2B recruitment …
Elevating Your B2B Recruitment Marketing in a Great Resignation World Read More »
A recent statistic from Visible notes that “59 percent of B2B marketers say their top revenue channel is email.” Companies who have active email marketing campaigns, built using a smart B2B email marketing strategy, help to nurture existing leads and maintain customer connections. If your organization has let its email frequencies fade, or if you …
The not-so-well-kept secret is out, as CEO Mark Zuckerberg announced that Facebook (the corporation, not the social media platform) has been renamed “Meta.” Meta will serve as the overarching parent brand for its two operating streams, including its “Family of Apps” (Facebook, Instagram, WhatsApp and Messenger) and its “Reality Labs,” which will house and evolve …
What the Evolution of Facebook Means for Marketers Read More »
With Americans spending an average of 10+ hours a day logging screen time (4+ hours of that on a mobile device), savvy marketers have increased digital marketing tactics, serving their messages to prospective and current customers on those screens. As pay-per-click (PPC) advertising grows, your strategy not only needs compelling messages and stand-out visuals that grab attention, …
Digital B2B Advertising Platforms: Which Ones are Right for Your Business? Read More »
Since 92 percent of customers trust recommendations from individuals over businesses, influencer marketing has become a unique strategy for B2B marketers to share their products and business solutions. But what is influencer marketing exactly? In its most common form, influencer marketing is a form of social media marketing utilizing endorsements and product mentions from individuals …
Six Tips When Considering B2B Influencer Marketing Read More »
Geo-targeting for account based marketing (ABM) is a strategic and effective way for B2B organizations to focus marketing resources on key customer groups while generating leads from only the highest-value customers. In today’s changing business environment – without trade shows, conferences and in-person events – reaching high-value target prospects is critical. Reaching Customers Using Account-Based …
Leveraging Geo-Targeting for Account-Based Marketing Read More »
