Corporate Branding

Digital Branding Agency Tips: Protecting Your Brand in the Wild Web World (WWW)

Digital marketing offers new opportunities to expand your customer base and grow your sales in new markets. With Big Data, properly constructed digital marketing campaigns leverage interest and profile information to target a highly-specific group of customers. But that exposure requires diligence. If you (or your digital marketing agency partner) aren’t controlling where your ads are served and …

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The Importance of a Strong B2B Brand Identity for Manufacturers

Stifel Marcin has been working with manufacturers and industrial clients for more than 20 years. In that time, we’ve witnessed a dip in the industrial marketplace as well as a resurgence. These hard-working, growing companies have a great story to tell but often struggle to tell it; how they’ve delivered when competitors could not; how …

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Why Your B2B Organization Needs a Brand Standards Guide

Many companies know they should have a Brand Standard Guide. What they may not fully understand is why it is so important. In fact, it may be the most important marketing asset your company uses. A Brand Standards Guide does more than provide a reference for vendors or employees to make certain that all materials …

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5 Digital Marketing Tips to Help B2B Marketers Stay In Tune and On Target in an Evolving Marketplace

As customers’ needs and behaviors change – adjusting to the continued impact of COVID-19 – marketers must proactively adjust to an evolving landscape. Business operations and customer actions have changed at one of the fastest rates in recent memory, leaving some marketing plans in need of TLC.In late 2021, studies showed that 45 percent of full-time U.S. …

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Turning “Traditional” Marketing Tools into Interactive Digital Marketing Assets

Many companies have been increasing their digital marketing assets over recent years. With a large number of Americans reporting that they continue to work remotely, the need for those materials remains crucial. Right now, fewer sales teams, product managers and service reps are face-to-face with existing customers or new potential sales. With less in-person factory …

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Your Company Branding Kit: Protecting Your Business in a Digital World

A company branding kit may just be the most important marketing asset your company produces. Thorough brand standard documentation not only helps to guide the direction of every piece of marketing, from ads to presentations to packaging, but it also informs your employees, vendors and partners about how to best present your look and voice …

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How B2B Social Selling Can Compound Your Sales Results

According to LinkedIn, “78% of [salespeople] outsell peers who don’t use social media.” A compelling statistic for sure, but you may be wondering exactly what is B2B social selling? Social selling is all about interacting and engaging. It means a person – not a brand – is establishing a dialogue with current contacts, potential customers, …

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