Stifel Marcin has been working with manufacturers and industrial clients for more than 20 years. In that time, we’ve witnessed a dip in the industrial marketplace as well as a resurgence. These hard-working, growing companies have a great story to tell but often struggle to tell it; how they’ve delivered when competitors could not; how their products are superior; and how their capabilities directly meet unique client needs.
Therefore, it’s important to work with proven industrial marketing experts to develop a strong B2B brand identity to support your unique products and services.
A large number of our manufacturing and industrial clients provide customized parts and services. They either alter standard designs to fit unique requirements or create brand-new solutions. In these instances, the importance of having a strong B2B brand identity to communicate your company’s benefits and leadership capabilities is critical to ensure customers that you are the right group for the job. We work to market the complete package: your technology, equipment, engineers, experience, track record and company culture to demonstrate that your company will indeed deliver.
Promoting your company’s manufacturing leadership shouldn’t be confined to your mission statement. Your leadership needs to be consistent throughout all your marketing and sales efforts. Your brand image, website, advertisements, even your on-hold message, should speak to your well-developed brand message.
Demonstrating a company’s leadership and breadth of capabilities is integral to any manufacturer’s marketing plan. We work to highlight how your services and products make life easier for your customers.
There was a time when overseas manufacturing beat out a lot of bids, simply by price. Even with shipping, the cost per piece was the main factor driving decisions. But what people quickly realized was, that while the price per piece was lower, these vendors were often more expensive in the long run. Quality standards weren’t the same, materials were inferior, customer service was lacking, and hence more work was done to make the arriving order acceptable, increasing the overall price.
Demonstrating and marketing your company’s value-added services in this globally competitive marketplace is critical. It defines why they should choose you, no matter their main decision-making factor (price, service, etc.).
With the importance of B2B brand identity top of mind, to develop this essential brand messaging we learn about your company, and ask questions about your processes:
Defining your benefits and getting that message out is critically important when marketing for manufacturers, industrial and technological clients. We learn about your company, help to define your message, and work to market your leadership and capabilities across all your marketing and advertising.
Defining a marketing message is often more complex for manufacturers. Some of the techniques we use when marketing a manufacturing or industrial company include:
We understand the importance of B2B brand identity. Our technological and manufacturing website designs target the right audience. Our designers and search engine optimization copywriters understand the language of the B2B world. Often the audience is made of engineers and purchasing agents. Customers that need something very specific and want to be sure your company can deliver and can be trusted.
Stifel Marcin has worked with clients in the manufacturing, industrial, medical/life sciences and technological fields for 20 years. We offer a complete line of advertising and marketing services and work with you to become an extension of your company.
Give us a call or fill out the form to get in touch. We can talk about your business, the importance of B2B brand identity, and look at the ways Stifel Marcin can help position you for growth.
Unlike many advertising and marketing agencies, B2B isn’t just something that we do, it’s all we do. We’ll work to help your brand achieve its goals through the strategic combination of creativity, communication and technology. Our focused client intake processes give us the ability to thoroughly understand your business, products and objectives, working to identify the competitive advantages and opportunities that will grow awareness, leads and sales. We develop innovative marketing plans with strategic, data-driven processes, presenting complex ideas and compelling messages that position your business ahead of the competition. As your cooperative partner, our integrated B2B marketing agency is dedicated to your success. Our branding services will convey your brand promise and position to the right customers. Contact us today.
We'd love to hear your story and how we can help your business succeed.
© 2022 Stifel Marcin. All Rights Reserved.