With the variety of Big Data, profiling and targeting available, the ways in which digital marketers are able to expand a brand’s reach via innovative digital marketing campaigns has grown. Beyond simple demographics, campaigns can be deployed to reach people based on interests, topics they engage with, their job title, the industry they work in and more. Using data we are able to predict what content people are likely to engage with, what we should serve, and when. We then overlay targeting options and can be highly-specific about how digital campaigns are deployed, and to whom.
Advanced B2B Digital Media Tactics & Campaign Building
The range of data available to B2B marketers has become more robust (you can read more in our article on How to Target Prospects with “Big Data” & Strategic Digital Marketing). Interest categories related to manufacturing, operations, management and corporate structures have become more granular, and our expert B2B marketing team is leveraging this data to improve return and performance.
- Account-based tactics that target a specific organization, company type or end user profile
- Industry-focused efforts that work to grow brand recognition within target verticals
- Branding that connects businesses to their audience, promoting key messages and value positions
- Recruitment marketing campaigns that help grow your workforce in highly targeted ways
- Lookalike campaigns that identify new potential customers and expand your reach
- Remarketing that serves ads to past website visitors and helps move people down the sales funnel
- Geo-fenced and geo-targeted campaigns for trade shows and industry events
Types of Common Digital Advertising Platforms
The variety of digital platforms we have available is extensive, all designed to capture the attention of customers during that 10+ hours a day the average person in the US is in front of a screen.
Instead of relying on trade magazines and purchased lists – which have their place in a full marketing strategy – our digital marketing platforms allow us to access up-to-date data and go directly to the consumer’s screen.
While different platforms have different targeting capabilities and restrictions, all utilize predictive algorithms, 3D data and AI to help serve ads to only customers deemed most relevant to a campaign goal. Successful innovative digital marketing campaigns combine strategies for apps, social media, online properties and search engines to achieve results. Some of the common B2B paid digital marketing platforms we utilize are:
Graphically-based ads, including animated ads, that serve on the Google Partner network. While we control the deployment locations, this can include news sites, travel sites, weather and more.
Display and news-style ads that appear on 3rd party sites. Often this looks like actual content from that platform. Similar to Google Display with similar deployment controls, these ads also appear on news sites, interest sites, etc.
Both display ads and newsfeed posts placed on sites like Facebook®, Twitter®, Instagram® and LinkedIn®.
From magazine websites to e-newsletters, trade publications offer various digital opportunities to target customers. Cost is always a consideration with trades and should be evaluated as part of a full B2B digital marketing plan.
Combining both content marketing and direct marketing strategies, eNewsletters work to reach customers in their inbox. This can be achieved by utilizing a purchased list (which should be well-vetted to ensure quality), or even better, by using a customer contact list.
Integrated Marketing Solutions for Maximum Impact
As a full service B2B marketing agency with integrated services, we build complete strategies for our clients. All our work is tailored to meet client goals, needs and resources, and we partner with clients and act like an extension of their company to maximize results.
Additionally, as part of our integrated capabilities, we also help clients define campaign positions as well as ensure their brand is protected in digital marketing.
Contact us today, and let’s discuss how together we can create innovative digital marketing campaigns to grow your brand and increase your sales.
Stifel Marcin – The B2B Marketing Agency
Unlike many advertising and marketing agencies, B2B isn’t just something that we do, it’s all we do. We’ll work to help your brand achieve its goals through the strategic combination of creativity, communication and technology. Our focused client intake processes give us the ability to thoroughly understand your business, products and objectives, working to identify the competitive advantages and opportunities that will grow awareness, leads and sales. We develop innovative marketing plans with strategic, data-driven processes, presenting complex ideas and compelling messages that position your business ahead of the competition. As your cooperative partner, our integrated B2B marketing agency is dedicated to your success. If you have questions about our marketing solutions, reach out today.
