What is a Core Update?
Several times a year, Google makes significant changes to its search algorithms and systems, referred to as core updates. These updates aim to improve the quality and relevance of search engine results for users. Unlike updates that target specific issues, core updates are comprehensive and can impact search rankings across a wide range of websites.
The primary goal is to ensure that Google delivers helpful and reliable results by reassessing how content is evaluated and ranked. This involves refining algorithms to better understand user intent and content quality. However, it can lead to noticeable changes in rankings – some websites may experience drops in positions, while others may see improvements. The November Google Core Algorithm Update was recently released and will impact search results throughout December and beyond.
Expected Changes
This core update targets all types of content, as it is a global update impacting all regions and languages. It is not a penalty but rather aims to promote or reward pages with high-quality content. During this process, expect high volatility in search results. The Business & Industrial category, which includes B2B companies, is experiencing significant fluctuations. There are currently no specific details about the update, but Google suggests that those negatively impacted focus on improving the quality of their content.
This volatility has already been noticed with AI overviews and organic search. Any changes in Google’s algorithms will impact this search feature, which was launched in May 2024 and expanded to over 100 countries in October 2024. One continuing trend is the overlap between organic content and AI overview citations. High-ranking organic content has a strong chance of becoming a citation in AI overviews, a trend that suggests that Google is increasingly aligning citations with its organic search algorithms. This highlights the necessity for websites to optimize their content for this new feature, which is here to stay.
Our experienced B2B digital marketing team specializes in optimizing websites to maximize their impact in the ever-evolving digital landscape. We can help you fine-tune your website for AI overviews, ensuring your content aligns with Google’s latest search algorithms and AI-driven features. By leveraging our expertise, you can increase your site’s visibility, improve organic search rankings, and ensure your content is well-positioned to appear as citations within AI overviews.
Whether it’s content optimization, technical SEO, or tailoring your messaging to meet user intent, our team is ready to help your business stay ahead of the curve and drive meaningful traffic and engagement. Reach out and let’s discuss your needs.
What to Do After the Core Update is Complete?
When the update is complete, it is time to assess the impact and respond strategically by adapting to any shifts. Monitoring website performance, noting any significant changes in SERPS, and reviewing available competitor data can help you refine your strategy to stay at the top of search engine results.
As the final major update of the year, Google’s November 2024 Core Update highlights the ever-changing landscape of digital marketing. With AIO shaping search trends, it is essential to adapt and refine strategies for 2025.
Leverage the Expertise of Our Digital Marketing Experts
Stifel Marcin’s team of digital marketing experts is well-equipped to help your team navigate these changes and help your business maintain its online visibility. We can conduct a thorough analysis of your website, identify areas for improvement, and implement strategies to optimize your content for better search engine rankings. Prepare for the new year by contacting our search engine marketing team and put our expertise to work for you.
Read more from our experts about SEO optimization strategies:
• How to Improve Your SEO Ranking on Google: 6 Tips
• The Benefits of an SEO Audit
• The Importance of Long Tail SEO
Stifel Marcin - The B2B Marketing Agency
Unlike many advertising and marketing agencies, B2B isn’t just something that we do, it’s all we do. We’ll work to help your brand achieve its goals through the strategic combination of creativity, communication and technology. Our focused client intake processes give us the ability to thoroughly understand your business, products and objectives, working to identify the competitive advantages and opportunities that will grow awareness, leads and sales. We develop innovative marketing plans with strategic, data-driven processes, presenting complex ideas and compelling messages that position your business ahead of the competition.
As your cooperative partner, our integrated B2B marketing agency is dedicated to your success. If you have questions about the recent Google core algorithm update, or if you are in need of search engine marketing services, let’s talk.
