Email Marketing

The holidays are upon us and that means that our email inboxes, both personal and professional, are fuller than ever. While many see holiday email messaging as B2C centric, a smartly planned and executed B2B holiday email marketing strategy can engage clients, present your brand’s personality and might even help drive leads and sales. Leveraging a B2B holiday email marketing strategy isn’t about a quick sale but can set …

Craft a B2B Holiday Email Marketing Strategy That Helps Your Business Shine Read More »

A recent statistic from Visible notes that “59 percent of B2B marketers say their top revenue channel is email.” Companies who have active email marketing campaigns, built using a smart B2B email marketing strategy, help to nurture existing leads and maintain customer connections. If your organization has let its email frequencies fade, or if you …

Smart B2B Email Marketing Strategy: 5 Tips to Nurture Customer Retention and Increase Leads and Sales Read More »