CONSTRUCTION
B2B Construction Marketing Services That Drive Results
Two Decades of
Building Success for Construction Companies
Increase in Page Views in First Month
Increase in Goals Converted YOY
Decrease in Bounce Rate in First Month
Our Approach
Stifel Marcin is a B2B marketing agency that works with construction companies, contractors, and engineering firms, supporting long sales cycles, complex buying groups, and technical offerings. We don’t start with tactics. We start by understanding your business.
Our team specializes in B2B construction marketing services that address the real challenges of your market: long sales cycles, multiple stakeholders, and the need to differentiate complex offerings. Our integrated construction marketing services are designed to meet every aspect of your needs:
- SEO and Digital Strategies: Increase visibility with owners, specifiers, and decision-makers researching construction partners, projects, and capabilities online.
- Brand Development: Establish a clear, credible brand presence that reflects your expertise, experience, and ability to deliver on complex construction projects.
- Content Marketing: Develop educational content that explains your capabilities, differentiators, and project experience, supporting buyers throughout long evaluation and bid cycles.
- Lead Generation Campaigns: Attract and engage qualified prospects through targeted campaigns designed to support business development and pipeline growth.
- Market Positioning: Clarify your competitive advantages and position your organization effectively within crowded and highly competitive construction markets.
- Performance Tracking: Measure marketing performance against real business goals, with clear reporting that demonstrates impact across long sales cycles.
Whether you need a new construction marketing agency partner or support on a single initiative, we’re ready to help you succeed. Reach out today and let’s talk.
“Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out and get our message across.”
Construction Sub-Industries We Support
Stifel Marcin works with construction and engineering organizations across a wide range of specialties, tailoring B2B construction marketing services to match distinct markets, buyers, and project types.
Commercial and industrial construction
Infrastructure and civil construction
Engineering and design firms
Specialty trade contractors
Public sector and government contractors
Energy, utility, and environmental construction firms
Construction Marketing Services That Deliver Maximum ROI
In the highly competitive construction industry, managing resources is as critical as completing projects on time.
With more than two decades of expertise, our construction marketing services are designed to control costs while maximizing impact, from trade show activations to digital campaigns. Our team excels in creating impactful marketing strategies tailored to the unique needs of construction companies, enabling them to stand out in the marketplace while achieving their business goals.
Contact Us
We’d love to hear your story and discuss how we can create powerful results.
Just a Few of the Brands We Work With
Dedicated Construction Marketing Experts on Your Team
Our clients count on us to act as an extension of their teams, delivering the same level of responsiveness and dedication you’d expect from an in-house team, plus the specialized knowledge and diverse skills that only an integrated construction marketing agency can offer.
No matter how complex the subject or challenging your goals, our approach is grounded in an unwavering commitment to excellence. It’s one of the many reasons why our customer list includes companies who have been with us since we first opened our doors in 2001. Learn more about our values and what drives us to be a top marketing agency for construction companies.
Marketing Leadership for Construction and Engineering Firms
Established with the goal of providing expert marketing support with the specialized industry focus B2B organizations need, our full-service construction marketing agency team is fully dedicated to your success. Led by agency founder Andrew Stifel and Christine Marcin, partner and B2B marketing strategist, you’ll experience a one-stop solution for strategic marketing, content creation, deployment and performance tracking.
Leading brands benefit from Andrew and Christine’s unique expertise in creative, digital and content marketing experience for B2B companies. Along with our team of dedicated experts, they will collaborate with you to create strategies and assets you need to build your organization’s brand and grow leads and sales.
Our team speaks the language of B2B. If you need a construction marketing agency or are considering using an advertising firm for the first time, we’re here to help.
Give us a call or fill out our contact form – we can quote a project or talk about your marketing needs.
Turning Strategy Into Measurable Impact
From commercial builders to suppliers and subcontractors, our construction marketing services are developed to uncover new opportunities and improve every customer touchpoint.
When a Connecticut-based commercial construction business wanted to improve brand positioning and engagement, they leveraged our construction marketing services to increase awareness and leads. Read more about our partnership and view our full portfolio and examples of work across a wide variety of industries.
Our Specialized B2B Marketing Process
Stifel Marcin’s focused client intake process gives us the ability to thoroughly understand your business, capabilities and goals, and helps us to identify the competitive advantages and opportunities that will grow awareness, leads and sales.
Our clients appreciate our commitment and approach. With integrated construction marketing services, we can support nearly every aspect of a company’s advertising and marketing needs, from budget development and campaign creation to performance tracking and reporting. Through our full range of services, we provide a complete, strategic marketing solution.
Contact us and let’s talk about your goals. We look forward to learning about your business and discussing how our specialized construction marketing services can improve your KPIs.
At Stifel Marcin, we believe our clients’ success is our success. We are here to serve. When we help companies achieve their sales goals, improve their marketing and communications, and grow their brands, those are the events that matter.
Construction Marketing FAQs
Marketing for construction companies is most effective when it focuses on the unique customer journey of your target audiences. This often requires strategies that reach audiences in both the front office and in the field, and who need curated strategies across long sales cycles, multiple decision-makers, and highly technical offerings. While a holistic approach that allocates resources across channels should be developed to maximize the return, marketing services often include SEO and digital marketing to improve visibility during early research, brand development to establish credibility and trust, and content marketing such as case studies, project profiles, and educational resources that explain capabilities and past performance.
These services matter in construction because buyers often spend months evaluating partners, comparing qualifications, and validating experience before making a decision. Strategic lead generation campaigns and performance tracking help ensure marketing efforts stay aligned with business development goals, supporting opportunities from initial awareness through bid evaluation and final selection.
Marketing for construction firms requires a deep understanding of complex B2B sales processes, customer journeys, and the multiple stakeholders involved in the decision-making process. With the right B2B experience, marketing strategies are built to speak directly to architects, engineers, general contractors, and developers – delivering the clarity, credibility, and trust needed to support high-value project decisions and long-term partnerships.
ROI for construction marketing services is tracked through a data-driven performance measurement framework. This includes setting clear KPIs based on your marketing goals. Those might include monitoring website traffic and conversions, evaluating lead quality, or brand awareness metrics that demonstrate campaign effectiveness. The goal is to ensure both the financial and human resources your organization invests in its construction marketing services delivers a measurable return.
Yes, we support construction companies pursuing government and large-scale contracts through a specialized approach when marketing for construction firms targeting these unique customer audiences and buyer journeys. This includes developing positioning, messaging, and content that clearly communicates qualifications, past performance, and differentiators for RFPs, public sector procurement, and highly-competitive bid environments. Whether it be customized video creation, content collateral or even support with proposal response assets, our experts are here to help you win the contract.
