ENERGY
Energy marketing agency services
Energizing B2B Marketing Strategies That
Drive Growth and Conversions
Stifel Marcin is a B2B energy marketing agency that works with energy companies, utilities, renewable energy providers, and infrastructure organizations. We deliver integrated marketing services including SEO, content marketing, paid media (PPC), and lead generation strategies designed to support long sales cycles, technical audiences, and complex buying decisions.
Increase in Pageviews in First Month
Increase in Goals Converted YOY
Decrease in Bounce Rate in First Month
Our Approach
At Stifel Marcin, B2B is our only focus, and we understand the unique challenges energy companies face in a rapidly evolving market. From navigating complex regulations and communicating technical value propositions, to differentiating in a crowded and often commoditized space, we help energy organizations, utilities, and renewable energy brands overcome these hurdles with strategic, results-driven marketing.
As your dedicated energy marketing partner, we collaborate closely with your organization to understand your business and marketing goals, creating a strategy that grows your brand and exceeds defined KPIs. Whether you need refreshed branding, an integrated marketing strategy, or targeted campaigns that generate qualified leads, our team provides integrated support across the following areas:
- Website design and development: Build clear, credible websites that communicate technical capabilities, regulatory awareness, and project experience to utilities, infrastructure stakeholders, and energy decision-makers.
- SEO and paid search advertising: Improve visibility for energy- and utility-related searches, capturing demand from organizations researching solutions, partners, and providers across regulated and competitive markets.
- Content development: Create educational, technically accurate content that explains complex energy solutions, supports long evaluation cycles, and builds trust with engineers, regulators, and executive stakeholders.
- Social media strategy and management: Support brand awareness and thought leadership by sharing insights, project highlights, and industry perspectives across professional channels used by energy audiences.
- Trade show and event marketing support: Promote participation in energy and utility conferences, industry events, and regional forums to increase visibility and support in-person relationship building.
- Sales enablement tools and collateral: Equip business development teams with clear, credible materials that support RFP responses, stakeholder presentations, and complex sales conversations.
- Recruitment marketing: Attract engineers, technicians, and specialized talent by highlighting your organization’s mission, projects, culture, and long-term opportunities in the energy sector.
Learn more about our solutions and partner with a B2B marketing team focused exclusively on energy organizations.
“Working with Stifel Marcin was like a breath of fresh air. They take the mission of their client to heart, and are relentless in their pursuit of a quality product that delivers.”
Energy Sub-Industries We Support
- Utilities and power providers
- Renewable energy and clean energy companies
- Oil and gas organizations
- Energy infrastructure and transmission companies
Results-Driven Energy Infrastructure Marketing Agency
We don’t just execute campaigns; we create data-driven, results-oriented marketing strategies tailored to the energy industry. We help utilities, renewable energy firms, and industrial energy companies increase visibility, generate qualified leads, and accelerate sales.
Our approach combines core marketing disciplines into integrated campaigns that reach decision-makers at every stage of the buyer journey. With more than 20 years of experience, we have delivered measurable outcomes for companies across the energy and utilities sector, growing visibility, leads, and market share.
Explore our portfolio to see how we have delivered success.
Contact Us
We’d love to hear your story and discuss how we can create powerful results.
Just a Few of the Brands We Work With
A Customer-Focused B2B Energy Marketing Agency
From day one you will see our commitment to excellence and service. Through a specialized discovery and intake process, we work with you to identify your brand’s unique challenges, goals, competitive advantages, and growth opportunities. Our team then applies deep expertise to craft customized strategies that achieve results. It’s why our customer list still includes some of the same companies we opened our doors with over two decades ago.
Contact us or fill out a form and we can set up a free consultation to review your strategies and to discuss your needs.
Energy Marketing Leadership Built on B2B Expertise
Established in 2001 with the goal of providing expert marketing support with the specialized industry focus B2B organizations need, our full-service B2B energy marketing team is led by agency founder Andrew Stifel and Christine Marcin, partner and B2B marketing strategist, providing a one-stop solution for strategic marketing, content creation, deployment, and performance tracking.
Leading brands across diverse industries benefit from Andrew and Christine’s unique expertise in creative, digital and content marketing experiences, and our dedicated team works collaboratively to help you build your brand and grow leads and sales.
Marketing Support for Complex Energy Markets
The energy sector is complex, competitive, and always changing. Whether you focus on traditional utilities, renewables, infrastructure, or emerging tech, success requires a marketing partner who understands your industry, audience, and goals.
Working with a specialized energy marketing agency like Stifel Marcin provides a strategic advantage:
- Industry Expertise: We speak the language of B2B energy. From regulatory landscapes to technical specifications, we understand what drives decisions and perceptions.
- Faster Go-to-Market: Deep experience in energy marketing lets us ramp up quickly and streamline campaign execution.
- Integrated Strategy: We combine branding, digital, content, and sales enablement to deliver coordinated marketing across the customer journey.
- Data-Driven Results: We align with your KPIs, track performance closely, and continuously refines tactics to maximize ROI.
- Scalable Support: Whether launching a new division, running specific campaigns, or requiring full-service agency support, we tailor our services to meet your needs and budget.
Learn more about our difference and how we can help you achieve your goals.
A Trusted B2B Marketing Partner
Successful B2B energy marketing isn’t just about creative ideas, it’s about strategy, data, and execution. Our team works collaboratively with your organization to build programs that align with objectives and improve KPIs.
From strategy through execution, we deliver full-service energy marketing that helps companies stand out and thrive.
Let’s start a conversation. Give us a call or fill out our contact form and let’s talk about what our decades of experience can do for you.
At Stifel Marcin, we believe our clients’ success is our success. We are here to serve. When we help companies achieve their sales goals, improve their marketing and communications, and grow their brands, those are the events that matter.
FAQs About Working with an Energy Marketing Agency
An energy marketing agency provides specialized marketing support for energy companies, utilities, renewable energy providers, and infrastructure organizations. It works by aligning strategy, content, digital channels, and lead generation to support long sales cycles, technical audiences, and complex stakeholder environments common in the energy industry.
Energy marketing results are measured by tracking performance against clearly defined business goals from the outset. Common metrics include website traffic, engagement, lead quality, conversion rates, and ROI, all of which matter in the energy sector because buying decisions are long, complex, and driven by credibility, timing, and stakeholder alignment.
Unlike generalist agencies, we specialize exclusively in B2B marketing and have decades of experience in the energy sector. Our team combines industry knowledge with creative, digital, and content expertise, delivering integrated strategies that engage technical audiences and drive growth.
