PORTFOLIO

Interactive Calculator

Tools | Apps

The App Development Strategy

During the selection of a flow restrictor, engineers and designers evaluate a variety of data to determine the correct component for their application.

SFC KOENIG® developed an Excel-based application that helped users determine the flow rate expected, or orifice size needed, for their design based on a few inputs of data.

As part of our digital marketing efforts, Stifel Marcin worked with the manufacturer on ways to highlight the tools.

Our team not only worked to create fast and flexible engineering calculators that would facilitate the selection of SFC KOENIG components but also maximize marketing opportunities.

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Stifel Marcin’s B2B app team developed a web-based solution for the tool, housing the calculators on the SFC KOENIG website, which provided maximum exposure and access to users on both desktop and mobile app views.

Improved UX

A back-end database was created to drive calculator functions and included alerts should an orifice size be too large for the selected part or an alert that was sent if the flow rate was not acceptable. The tools were promoted throughout a variety of additional marketing opportunities, including email blasts, press releases and internal links throughout the SFC KOENIG website to maximize the visibility of the applications, while also improving the customer experience.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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