Faster Resource Access

Web Design | Content

The Web Development Strategy

SFC KOENIG, the world’s leading sealing and flow control manufacturer, needed a site rebuild to deliver complex, detailed information quickly to engineers and product specifiers.

By improving the user experience, prospects could drill down into product specs and detailed technical information faster, giving them access to resources and engineering reference materials with speed and ease.

Lead generation was significantly increased through the incorporation of prominent CTA forms that were easy, accessible and created significant value for the company.

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Content development for this manufacturing website had to be both application-focused and search engine optimized.

Modern, Unique Site Features

The ability to access 3D CAD drawings, supported by a third-party platform, was fully integrated into the site to allow for a 360º visual presentation and engineer access. Using a redesigned sidebar, the site works to move people smoothly and efficiently through the sales funnel. With the company’s global operations and sales, the site’s content is accessible in German, Chinese and English.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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