B2B Website Development with Modern Looks and Colors

Web Design | Content

The Web Design Strategy

A leading supplier of power supplies, Transformer Technology, Inc., worked with Stifel Marcin on a new website development.

The Stifel Marcin team worked to maximize opportunities in the smaller site build, conveying a wide variety of information on TTI’s standard and custom product lines, while also promoting the company’s services, including power supply design, consulting and raw material supply.

All pages incorporated multiple calls-to-action and featured a large, bold phone number and a “request a quote” button in the header to maximize lead generation.

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The Stifel Marcin team planned the site based on a keyword analysis, identifying target phrases using search traffic volume, relevancy and business priority. A sidebar was included on each page of the site, providing a wide list of specific products Transformer Technology supplied, to help aid in the customer search process.

Superior Design Services

The site’s design utilized a two-tier navigation, with a main menu that helped cross-sell company capabilities to site visitors, and with a secondary menu that linked to pages intended for SEO traffic or that supported the customer experience. The site was also designed with a clean, modern look and high-tech blue and green colors, referencing Transformer Technology’s electrical products.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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