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Brand Awareness In Targeted Markets

Branding | Marketing Campaigns

The Branding Strategy

This brand awareness campaign case study presents Anthem, a leading health benefits company dedicated to improving lives and communities and making healthcare simpler.

Through its affiliated companies, Anthem serves more than 107 million people, including more than 43 million within its family of health plans.

As a supporter of numerous non-profit initiatives, Anthem tasked Stifel Marcin with the branding and promotion of the American Heart Association (AHA) Wellness Room at the Hartford Go Red Expo, targeting an attendee segment which included industry contacts, professional affiliates and healthcare representatives.

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Stifel Marcin worked to create a cohesive theme and messaging that aligned with both Anthem and the AHA, developing an in-person Expo experience aligned with the AHA’s “Life’s Simple 7®” health tips. The “Journey to a Healthier You” demonstrated simple ideas health industry professionals (ranging from physicians to insurance personnel) could share with others to promote heart health and how to live a healthier lifestyle.

Marketing Asset Creation

The Stifel Marcin creative team also developed numerous campaign assets, including social media messaging, advertisements, booth displays and event collateral.

Brand awareness campaign case study

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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