The Email Marketing Strategy
Pearse Bertram, a leading distributor of industrial automation and process control solutions, also offers services in contract manufacturing and assembly.
The company partnered with Stifel Marcin on an effective email marketing campaign, working to engage customers, promote the addition of new product lines, and cross-sell services and equipment.
Leveraging Pearse Bertram’s brand standard colors, Stifel Marcin developed a clear email blast layout that provided responsive rendering for both mobile and desktop devices, and a quick presentation of information.
The performance and results of each email blast were analyzed by the Stifel Marcin digital marketing team and helped to guide future email marketing efforts and content.