The Email Marketing Strategy

Pearse Bertram, a leading distributor of industrial automation and process control solutions, also offers services in contract manufacturing and assembly.

The company partnered with Stifel Marcin on an effective email marketing campaign, working to engage customers, promote the addition of new product lines, and cross-sell services and equipment.

Leveraging Pearse Bertram’s brand standard colors, Stifel Marcin developed a clear email blast layout that provided responsive rendering for both mobile and desktop devices, and a quick presentation of information.

The performance and results of each email blast were analyzed by the Stifel Marcin digital marketing team and helped to guide future email marketing efforts and content.

Driving Website Traffic

A variety of links to the website, as well as clear calls-to-action were included in each email. Not only did these provide value to the reader – with access to free tradeshow passes and additional product information – but also drove customers to the website to potentially begin the buying process. Stifel Marcin provided distribution and management of the B2B email newsletter campaign using the client’s extensive contact list. After-send data tracked open rates, interactions and more.