Social Media Influencer Campaign for Brand Awareness

B2B Influencer Marketing

Brand Awareness Campaign Featuring Industry Influencers

The Creative Strategy

LOCTITE® is a global leader in industrial adhesive solutions. The brand’s adhesive products are high-performance, engineered adhesive, sealant and coating solutions for both industrial and commercial purposes. Stifel Marcin created an influencer social media marketing strategy to promote and build brand allegiance within key audiences who follow like-minded industry experts.

Stifel Marcin conducted extensive influencer research to identify quality industry-affiliated partners and coordinated communications to help build strategic relationships. Working in partnership with LOCTITE®, the team established relevant themes and aligned influencer content with engineering considerations and audience concerns. Stifel Marcin also provided guidance and support to influencers regarding content development and release, communicating regularly to ensure seamless content roll-out.

Influencers released a variety of unique content, which helped grow awareness within specific audiences and demographics, and helped customers increase awareness and understanding of products that could help them successfully improve project outcomes.


“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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